Have you ever wondered what mistakes people make with PPC marketing? This blog post will share some of the most common mistakes that we see and how to avoid them. We’ll also share a few tips on how to ensure your campaign is converting as well as possible. It doesn’t matter if you’re just starting out or have been doing this for years, these 11 tips can help improve your results!
Not setting a budget for your PPC campaign
The platform you’re using will have a minimum bid for the search terms that are being targeted. If you don’t set this, your ad may not show up at all! You should also keep in mind how much it costs per click before deciding on what to spend every month. When it comes to this, you will want to find a happy medium, so maybe you should consider White Label PPC Management that can optimize ad spending for every campaign. You don’t want to go too low since you need to give yourself some wiggle room, but don’t overdo it either.
Using vague ad copy
When writing your ads, make sure they are clear and concise. This will help them stand out from the competition! You want to be direct with what you’re offering without sounding like an advertisement. Include words that are related to your target audience’s interests or needs in order for this strategy to work best!
Be specific when talking about features as well as benefits of using your product/service so people know exactly what is being offered right away. If there is a lot of text on the page, include only one call-to-action at first sight along with any other important details afterward. Remember not everyone will be scrolling, so you want to make sure they are taking the right steps forward.
Not having enough keywords
You need to make sure your campaign is laser-focused and has as many relevant keywords as possible otherwise you could end up wasting money with irrelevant traffic coming through to your site. There are various tools out there that can help generate ideas such as Google’s Keyword Planner or Wordtracker.
Simply plug in some of the most important words related to your business into these tools and they’ll tell you what users are searching for most frequently. You can also add negative keywords to make sure you’re not targeting irrelevant traffic or wasting money on these clicks, but this should be done carefully.
Not following up with clients after you’ve sent them an email or text to set up a meeting
This can be one of the most important PPC Marketing Mistakes That You Might Want to Avoid. The best way to land a new client is by following up with them after you’ve contacted them. These are people who have already expressed interest in what you’re offering so it should go smoothly if done right!
Make sure your email or text has all the necessary information included such as when and where this meeting will take place, along with how long it’s expected to last. Don’t forget about including your contact information too since they’ll need that for scheduling purposes at least!
Running too many ads and not tracking the progress of each one
This is another important PPC Marketing Mistake that you might want to avoid. The more ads you have running, the harder it will be to track each one’s progress and success rate. This can lead to wasting money on clicks that are not converting or could even turn into spam!
It doesn’t matter if you’re just starting out with your first campaign or working on other projects at once, this strategy should always apply no matter what type of business you’re in. Limit yourself to three main keywords for every ad group so there are fewer campaigns being run overall which makes tracking all of them easier.
Neglecting customer service
This is how brands are often judged by their customers. People use social media and review sites like Yelp in order to share what they think about certain products or services, so it’s important for your brand image to make sure this feedback is being heard loud & clear.
You can even send surveys out periodically on Twitter or Facebook if there has been enough engagement with these pages (likes/comments) asking questions like “What do you enjoy most?” or “Is there anything we could improve upon?” The more customer service gets neglected, the less likely a business will have returning clients which means lost money all around!
We hope that you can use these tips to avoid some of the most common PPC marketing mistakes. If you’re not sure which one is affecting your campaign try to run an experiment and keep track of the results.