You must keep track of what people online have to say about your brand. Often you get to hear good things, bad things, and even inaccurate things about your brand online.
If you fail to constantly improve and vigilantly monitor your brand or business’s online reputation, there are chances that you are letting your potential customers go to your competitors who are consciously and seriously into online reputation management for their business or brand. Indeed, you cannot exercise control over what people are saying about your organization online, however, you could build a robust online reputation with the help of a few effective ORM tools, tricks, and tips.
A study was conducted in 2018 with Ipsos MORI that asked numerous travel entrepreneurs and travel operators in the United States, and across the world, about the crucial industry trends, they are giving top priority. As per the findings, respondents demonstrated the significance of maintaining a robust and positive footprint online.
They also placed a lot of importance on engaging effectively with their existing and potential customers on the digital platform. More than 97% of the respondents admitted that ORM is of vital importance to their business.
Moreover, 98 percent of the respondents gave top priority to online reviews while 92 percent of the respondents acknowledge the importance of social presence. Let us explore some of the key questions that must crop up in your mind while managing your brand’s online reputation.
How Could I Know What People Online Have to Say About My Brand?
You could consider searching for your brand or company name on search engines like Google, Bing, and Yahoo and observe the kind of information coming up. You may do Google search by typing the precise business name or title along with certain most commonly used misspellings for it. You may opt for an image search.
In an ideal situation, the official website dedicated to your business along with some accurate news, and positive reviews must appear predominantly on the first page of Google or other search engine results.
Could I Get a Notification Whenever Someone Mentions My Company Online?
Fortunately, yes. All you need to do is simply go about creating a Google Alert. They are real-time free email alerts that would be delivered to you automatically, whenever there are mentions online about your brand or organization. You could consider setting up several keyword-based alerts for notifying you whenever relevant new content is published online about your organization, its product and services and major events including those of your top business rivals and competitors.
How Could I Match Up My Organization’s Online Reputation with that of My Competitors?
Experts believe that it is of pivotal importance to keep monitoring your competitors’ online reputation if you wish to stay well ahead of the rest. You must keep tracking closely what others are saying about your competitors. Find out the things that they are doing right and getting the accolades. You may not be doing that right. So there is a huge scope to learn from what your competitors are doing right. This way, you could fill any gaps in service and easily obtain a competitive edge. You may seek professional advice from a reputed company known for online reputation management Brooklyn.
Is My Company Website Representing My Business Effectively?
The official website of your company is supposed to be your mouthpiece, a reflection of what your company is all about, its vision, goals, and aspirations. Your online reputation could be protected by every move you make and your website acts as a solid line of defense. Your website must convey what precisely your company sells or provides and the brand messaging must be convincing and compelling. Your organization’s website URL must reflect your actual company name (for instance, www.companyname.com).
You must at once obtain a precise match domain name so that your prospective customers could find you online quickly.
How Could I Keep Track of What Others Are Saying About My Company via Social media?
If you are having your organization’s Twitter account or Facebook profile, you must log into these platforms every day to keep tracking all customer queries and comments and make it a point to respond to each customer promptly.
You have access to a plethora of effective social management tools that are fee-based. You could use one or more of them for monitoring and responding to social interactions and comments relating to your brand. These competent tools include HootSuite, Radian6 from Salesforce.com, and Buying Signals from Vocus. All these tools allow you to keep tracking and replying to all social mentions associated with your organization based on precise keywords from one single dashboard.
Is It Necessary to Care about Customer Reviews?
‘Word-of-review’ seems to be more powerful as compared to the word-of-mouth. Hence, it is of crucial importance to understand and meticulously analyze what and why people are saying regarding your brand or organization on various review sites that seem to be relevant to your precise trade or line of business. For instance, if you are having a hotel, you should keep tracking customer reviews and ratings on sites such as Hotels.com and TripAdvisor. If your customers are criticizing you because your rooms did not meet their cleanliness standards, you must utilize this opportunity to quickly respond with effective and suitable corrective steps and update your website with a compelling message that talks about your upgraded and much-enhanced housekeeping standards.
What Kinds of Effective Web Content Could I Generate for Offsetting Negative Content?
You could consider creating diverse unique and original kinds of web content highlighting your brand, precise services and products including a YouTube channel or a company blog. Coming up with fascinating web content regarding your organization could boost your chances of appearing on the top notches of SERP. The fundamental concept is to create adequate positive search results for minimizing negative ones plaguing your brand. You need to focus on pumping up the good and suppressing the bad.
Should I React To Negative Reviews?
Experts advise against responding to excessively negative, aggressive, or attacking comments that appear on review sites such as Yelp. If you engage more with these negative comments, Google would find reasons to keep driving traffic to those kinds of controversial interactions.
Conclusion
You must focus on your brand’s reputation management online if you wish to safeguard, repair, monitor, and efficiently manage your business online. With exacting objectives, goals, aspirations, and outcomes, you could protect your online brand and this should provide ultimate peace of mind that is necessary for focusing on your ultimate goal, sales, and conversions.
