Startup Branding 101: 4 Things To Do Before You Launch

Launching your startup business is going to be a roller coaster filled with emotions. There are sleepless nights of hard work, dazed moments of anxiety, confusion when strategies have to be replaced, and exhilarating happiness when you know you’re gearing your startup toward success.

Among all of the things you’ve got to focus on and prepare for your startup in London is branding through your in-house team along with the guide of branding agencies UK. After all, without a proper brand, there’s no way for you to stand above the competition. 

Considerations Before Launching Your Business

Your branding comprises your identity, and this is one of the best assets your startup can have to make your business’s existence well-known. Here are four things to do before you launch:

1. Find Out Your Place And Position In The Market

When you’re still in the startup phase, this means you’re still making your place in the industry. So, it’s important to start by finding out your place and position in the market. This begins with identifying your business niche, knowing your competitors, identifying your target audience.

Finding out your place and position in the market can be done through the following steps:

  • Try shopping online or at a physical store of a brand that sells products within your niche, so you can get a feel of what it’s like to be a customer;
  • Research your product and service niche, so you have information on who your direct competitors are;
  • Check on social media accounts who your target audience is following, so you can have information on what captures their attention.

2. Determine What Influences Your Brand

Even if you’re selling products within a business niche where there are hundreds of competitors, you can still stand out and make your mark by specifically determining what influences your brand.

Your image is a business persona, which can be expressed through branding in many ways. Think about your tone of voice, logo, and even the colors you use throughout your branding. Then go as far as defining your brand’s values. How can these resonate with the needs and concerns of your customers? 

Remember that people buy products they feel can be the solution to their problems. For instance, women want to age gracefully, but they also don’t want to use too many chemicals on their skin. Hence, the demand for natural and organic anti-aging products increases. These factors influence your brand. It’s the beginning of creating a startup that’ll stand out and gain customers.

3. Choose Your Business Name

A part of branding also entails choosing your business name because this is the earmark of your identity. Without a business name, you don’t have a brand identity and your startup won’t even be able to make itself known.

As a business owner starting up a new business, one of the earliest and biggest commitments you’re going to make is your business name. Once you’ve decided on this and have registered it, it stays with you for as long as your business exists. So, be sure you think about your business name as thoroughly as possible.

Ideally, the best way to start with naming your business is to think about a name that’s hard to copy or imitate. This also shouldn’t be an existing one in the market today. Most importantly, your business name should be brief and concise but easy enough to remember for your target audience.

4. Determine Who Your Target Market Is

No business will ever survive without customers. So, as you’re still in the startup phase of your branding, it’s important to determine who this target market is. 

Clearly defining your target market gives all of your marketing campaigns a sense of direction because you know who you’ve got to appeal to. Therefore, you’d also have the means to determine how to shape your campaigns to skyrocket your brand.

For beginners, your target market refers to the group of individuals most likely going to be interested in patronizing your products and services. When you can strike their attention and interest, you know you can have a regular following of customers who’ll keep patronizing what you offer.


Building a brand from the ground up is going to be a trying task, and there’s no other way to put it. It’ll take a lot of hard work and dedication to set yourself apart from the competition. But when the results start to come in when your brand is launched, you’ll realize all those efforts are worth it. The tips above can give you a good start in building a strong identity for your business.

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