6 Steps for Surviving the Recession

How does a struggling business make it through, and not just survive but actually grow during this difficult time? It all comes down to the decisions you make right now, today. Here are six steps you should take now to come out of the recession stronger than when you entered it.

The news today just is not very good. Every time we think we are on the upside of the downturn, we get thrown for another loop, hit with another tax, told it will be just a few more months before all this turns around.

During the month of May, over 7,500 businesses filed for bankruptcy in the U.S. That is over 375 filings each day, and the trend is not getting better.

So how does a struggling business make it through, and not just survive but actually grow during this difficult time? It all comes down to the decisions you make right now, today. The steps you take, or fail to take, could mean the difference between closing up shop and cornering a piece of your market.

Trimming The Fat

Trimming the fat is more than just eliminating expenses. It is about looking at your company’s cash flows and seeing where improvements can be made. Haphazardly slashing costs can have a negative impact on your business down the road. For example, eliminating your marketing and advertising budget could reduce your sales weeks from now. It is always less expensive to maintain your current customer base then to try to build a new one.

Right-Sizing Your Business

In a tight economy, you need to be flexible enough to meet the changing needs of your customers. This also means re-evaluating who your true customers are. Negotiating with your suppliers to provide just-in-time deliveries or to extend payment terms to alleviate cash flow timing issues is a great place to start for companies that no longer have operating lines of credit to draw from.

Down-Sizing Your Business

No one likes to lay-off employees. Sometimes there is just not a way to get around it. Offering reduced hours to your employees or making per diem arrangements could be a solution that will work for both of you in the short-term. If you have to let your staff go, temporary placement agencies are a great resource to provide help on an “as needed” basis.

Marketing Your Business

Your industry is shrinking. Now is the time to take a second look at your position in the market place. Are you poised to capture customers from other businesses that have closed? Reach out to other business owners in the community for opportunities to exchange referrals or offer joint discounts.

Planning For Your Business’ Future

You may not be planning to leave your business to Uncle Sam, but if you do not include tax implications in your succession plan, you could be doing just that.

Without the proper succession planning, barely 30% of small businesses remain profitable into the second generation and less than 15% survive the third generation. Failure to develop any plan can be even more disastrous.

Whether you’re turning over the reins to the next generation, buying a business, selling a business, or merging with a competitor, it can all be very overwhelming. Fortunately, you have a team of experts who have assisted many business owners, large and small, in making that transition.

Know Your Resources

Your accountants, tax specialists, and financial advisors are a critical piece of your business team. Use their industry experience, knowledge of the local economies, and skills in business management and financial turnaround to take your business to the next level, to more than just survive this downturn.

Talk to your CPA about services that go beyond traditional accounting. Need a cost efficiency analysis to help you decide the best use of your money? Have you heard about the significant tax savings available to you through cost segregation? Could you benefit from renegotiating your business’ financing with your bank? Are you considering merging or acquiring another business? Good public accounting firms are more than just the place that does your taxes, they should be your directory of resources. Your accountant should have an extensive referral network that can provide you with the right services from the right vendor at the right time.

Carley F. Mealey, CPA

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