Do you enjoy using social media? Can you imagine what an incredible opportunity it would be to work with social media each day and get paid for it? Many business are looking for social media consultants to help them take their accounts to new heights. If this is an area that you are interested in, read on to learn more about what you need to do to turn your passion for social media into a business.
1. Use your accounts to gain experience.
Pretend that you are your own client. Work with your accounts by filling out the profile information, posting eye-catching photos and putting up a status at least once a day. You can gain a lot of experience simply by working with your own social media profiles. You can also figure out what works, and what doesn’t, through no pressure trial and error tactics.
2. Network as often as possible.
Landing a client is often about who you know. Network as much as you can and make sure your connections know that you are launching your new social media consulting business. In fact, that’s actually what social media is about as well. Marketing recruitment businesses advise that you talk to everyone you know and find out if they have any referrals for you. Post about your new business on social media, too, and don’t forget LinkedIn!
3. Find out what social media management is really all about.
While posting good content is certainly part of the job, being a social media professional is about more than just that. Data is key as well, and you need to know how to interpret and analyze it. Figure out what is helping you to succeed and know which social media platforms you are most successful with. In addition, you have to know the language that is used by social media gurus so that you can connect with your clients and let them know what you are doing. Once you feel prepared, move on and learn about tools like Sprout Social and Hootsuite, both of which will help you with social media management.
4. Embrace your technical side.
Your job will require you to work with apps, image manipulation programs and content management systems. Therefore, you will need to have some working technical knowledge in order to succeed. Take a class or study things like HTML, CSS, WordPress, Canva, and Photoshop. These skills will only come in handy as you move forward.
5. Enjoy yourself.
A social media consulting business is not a dull and stuffy one. Companies want someone who is committed to doing a great job but is also energetic and a lot of fun. These are the characteristics that will shine through on their social media pages. Any posts that you make should therefore be optimistic, entertaining and informative.
Be yourself. Show your passion for social media. You will land clients before you know it!
By Tilly Kidman
Tilly is passionate blogger and writer, she loves blogging on business and finance, career, self-employment and business related stuff.