To paraphrase a quote by marketer Philip Kotler, “You are not selling drills, but a hole in the wall,” furniture companies can say: “You are not selling sofas, but comfort and safety.” This is what should be emphasized in the name. We will tell you what else you should consider when developing a name for the furniture business.
See also: how to come up with a name for a cleaning company, construction company, transport company.
To come up with ideas, start by analyzing your business and the needs of your target audience. Then move on to creating names with simplicity, uniqueness, and memorability in mind. Our tips will help you focus on the essentials.
The name should tell customers what you do:
Think about how you can appeal to the deepest needs of your customers with your company name. To do this, analyze the target audience and understand what they really need when buying a sofa or a kitchen set: convenience, style, comfort, and safety. Highlight it with:
Analyze the names of competing companies in your niche. Learn the tricks they use in naming and make sure your name is original and unique. Also, check if the domain is free if you are going to create a website.
The characteristics of a good name are simplicity and conciseness. The name should be easy to remember and pleasant to hear. Don’t forget about the universality of the name: this criterion will come in handy if you are going to scale or enter the international market.
Do you have a mess of different ideas and associations in your head? The ZenBusiness online generator will help you organize them. Just enter keywords one by one and get ready-made business name options. And to visualize the names you like, create a company logo based on them, choosing colors and fonts that reflect your character.
From theory to practice: let’s look at examples of how real brands use creative naming techniques.
The name La-Z-Boy is pronounced Lazy Boy (“Lazy Boy”). The wordplay reflects the result that customers will get after buying comfortable sofas and armchairs.
The name Venicasa is translated from Italian as “Come home”, painting a vivid image: a cozy home that is nice to come back to.
At Magnet, they promise to create not just a kitchen but an interior that will become part of the family. It is a comfortable space where everyone will aspire. No wonder the studio chose that name.
IQ Furniture hints that it sells luxury designer furniture, lighting, and accessories creating a smart and unique interior.
Did you come up with an original name? Try to make customers remember it. This can be achieved with an unusual sign, interior design, staff uniforms, and packaging materials in an offline store. On the Internet, the name will be appropriate in the header of the site, profile names on social networks, banner ads, or email signatures.
When developing a name for a furniture company, show the value of your products or services to customers using emotional hooks. Tell not about the product itself but about what people will get by buying it. And don’t forget that a good name should be simple, creative, and memorable.