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Part of the fun of naming a business is you can pick a name that you like. In the end, the perfect name might reflect your personality, your specialty, or something else. The possibilities for a cleaning service business name are nearly endless. Here are just a few of our favorite cleaning business names:
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If you’re looking to start a cleaning company, then you’ve got a big (but exciting) to-do list ahead of you. High on that list is brainstorming cleaning business names.
After all, your company name is a crucial part of your company’s identity. It’s how customers will learn to recognize your brand, helping you stand out as a reliable pillar of excellence in your community. So you’ll need a cleaning service company name that’s memorable and descriptive of what services you offer.
But coming up with business name ideas for cleaning businesses can feel overwhelming, especially with everything else you have to accomplish. In this guide, we’ll cover all the essentials to naming a cleaning business, including over 200 name ideas, how to use name generators, and more.
If you’ve come up with a few clever cleaning company names but you’re not in love with them (or inspiration just isn’t coming), don’t worry — you’re not alone. Thankfully, there are solutions. Whether you need a straightforward name for janitorial services, something clever for discreet maid services, or something classic to show off your one-of-a-kind cleaning solutions, these cleaning business name ideas will have you well on your way to finding the perfect name.
One note before we proceed: this list of cleaning business name ideas is helpful, but it doesn’t free you from the responsibility of checking if your name is available. We can’t guarantee that 100% of these cleaning business names are available in all 50 states. Before you start your cleaning service company under one of these names, please do your homework and check that the name is available in your state.
Depending on your ideal client, you might decide that a fun, cute name will suit your home cleaning service business perfectly. Here are just a few cute cleaning business names to choose from:
You’re a savvy business owner who needs a clever company name to match the smart service you provide. Here are some ideas to choose from for your new cleaning company.
If you’re serving commercial clients, you might find yourself looking for a creative name that helps you stand out from your local competitors in the commercial cleaning industry. Here are a few unique cleaning business names to choose from.
If you want your brand name to exude professionalism and elegance to appeal to upper-scale clients, you’ll need a classy name for your clean-up crew. Here are just a few ideas.
Naming your cleaning company is a very important process, but you can boil it down to three primary steps: determining your branding position to guide your efforts, brainstorming ideas for names, and then picking your favorite name. Let’s walk through those steps.
The most important part of choosing a name is deciding on your branding position — the unique selling point that will set you apart from other cleaning companies in your area. For some businesses, this means being more affordable, more thorough, more environmentally friendly, or something else.
A good business name tells customers a little bit about what they can expect from your company, so narrowing down your branding position is essential to create a good one.
Now that you’ve determined your branding position, it’s time to brainstorm some cleaning business names. A great way to start is to come up with some keywords for your company’s branding position. For example, if you’re focusing on standing out based on your affordability, you might pick keywords like “affordable,” “budget,” “cleaning,” or phrases like “on a dime.”
Once you have some keywords picked out, you’ve got several options. You can play word games, making word associations and more to come up with a clever business name. Rhymes, acronyms, puns, or even integrating your own personal name can lead you to a name, too. You can also try one of these brainstorming ideas to create the perfect one.
Another option is to use a business name generator. We’ll cover that in more detail later.
Ideally, by this step, you have a list of a few (or several) business name ideas that you like. Now it’s time to pick the perfect one. Our business name checklist will help you do that, narrowing down which name is legal and practical.
Before you sign off on your perfect business name, ensure it passes some crucial naming tests. Let’s discuss the seven hallmarks of a good business name.
Your business name should give your potential customers a rough idea of what services your business offers. For example, if you specialize in cleaning carpets or floors, then “floors” or some variation of it should be in your name. Ultimately, if your customers can’t tell what your business does based on your name, you probably need a new one.
Name recognition will become an essential part of your advertising as your customers recommend you to their family and friends. If your name is hard to say or write down — or worse, remember — then you should probably make some changes.
From a legal standpoint, your name can’t infringe on the names of other businesses (namely the names of registered businesses in your state and federally or state-protected trademarks). It’s also practical to have a unique name so customers don’t accidentally confuse you with another business. You should run a business name search and a trademark search against your desired name to test its uniqueness.
Ideally, your business name should leave you some room to grow. It should be specific enough to communicate your services but general enough to let you expand into additional services and products if you decide to. Going back to our flooring example, let’s say you start out cleaning carpets, but later you expand into treating and cleaning hardwood flooring, a name like “Carpet Cleaner Gurus” or “Miami’s Best Rug Cleaners” wouldn’t be a good fit anymore.
In most areas, overtly offensive names containing explicit language or blasphemy aren’t allowed. However, it’s possible to unintentionally create a “legal” name that has rude or offensive meanings in other contexts. Check that your name avoids some less-savory connotations to respect customers from a variety of different backgrounds.
An online presence is essential in today’s business climate, which begins with a good business website. Ideally, your domain name should match (or closely mirror) your business name. We can help you search andregister a domain name one.
A website isn’t the only tool you need to connect with customers. Profiles on sites like Facebook, Instagram, and TikTok can be very helpful, especially if there’s a username or handle to match your name.
Using a free business name generator can be really helpful if you’re struggling to find the perfect fit for your business name. If you go this route, follow these essential steps.
The first step is picking some keywords that relate to your business’s unique branding proposition. This will be an anchor for your generator. For example, if you’re going to focus on cleaning with eco-friendly products and practices, you might pick keywords like “green” or “earth,” and, of course, a keyword related to your cleaning solutions.
If you don’t want to use “cleaning” in your company name, you do have a few alternatives. Here are some options.
Once you’ve picked the ideal keywords, it’s time to input them into your name generator. Ideally, input them in different combinations to get different possibilities to choose from. For example, start with one keyword, and then combine two in a single entry to get different names.
When we used a generator, here are some of the name ideas we generated:
Once you’ve generated a few good names, it’s time to check that they’re viable for you to use. To do that, you’ll need to run a business name search on your state’s business website. You should also run a trademark search at the federal level (with the United States Patent and Trademark Office) and the state level. Running these searches helps ensure that your name doesn’t infringe on any protected names.
If you do find that your desired name matches an existing name, you should edit it or pick another name so you don’t run into legal troubles down the road.
Additionally, you might decide to add personal touches like your name, your city, or something similar. While this isn’t required, it can be the perfect way to fine-tune your name and take it from good to great.
The final step in naming your cleaning company is to ask your customers, employees, friends, and family to give their opinions about your name ideas.
Have a list of three to four choices and ask them which they like best and why. Try not to influence them so you get their true opinion. Ask them for any name ideas they can think of. Some of the best names have come about this way. Or if they have a clear favorite, then you know exactly which name is the best fit.
If you’ve reached this point, you’ve put in a lot of hard work to create the perfect name. Odds are, you’re hoping to protect that hard work to ensure that your name belongs exclusively to your business. The best way to do that is by registering a federal trademark.
The United States Patent and Trademark Office oversees trademark registration. Registering one is a lengthy process with a detailed application (and pretty hefty filing fee), but it’s the most secure way to protect your name. If your name is protected by a trademark, other businesses nationwide have to avoid infringing on your name — and you have the option to take robust legal action against them if they don’t.
Since this process is so detailed, it’s highly recommended to enlist a trademark lawyer. That will ultimately save you time and money.
Another option available to you is a state trademark. If you register a state trademark, your name will be protected within the confines of your state. Generally speaking, registering a state trademark is simpler and more affordable than a federal one. It’s a valid option if you want some protection for your name but you’re not quite ready to invest in a federal trademark.
It’s still recommended to check with a lawyer about your trademarking efforts even with a state trademark. They’ll be able to give you personalized advice for your name so it fits your long-term goals.
If you’re not quite ready to start your LLC or corporation but you’ve picked the perfect name, then reserving it is a great way to buy yourself some time. If you file a name reservation application, your state will essentially put a temporary hold on your name. They won’t allow another business to register under that name while the reservation is active. This gives you extra time to file your Articles of Organization or Articles of Incorporation, which will formally claim the name for your business.
Every state has slightly different reservation procedures, but typically, you’ll file a form like the “Application for Reservation of LLC/Corporation Name” and pay a filing fee. A large number of states give you a 120-day reservation in return, but this varies. Please consult with your state’s website for specifics for your location.
One quick note: a name reservation is only valid in the state where it’s filed. For example, if you reserve a name in Indiana, it’s only protected in the Hoosier State. There would be nothing stopping a business in Ohio or Michigan from using the name unless you also filed (and formally claimed) a reservation in those states, too.
Starting a business is a busy time, and it’s easy to feel overwhelmed. But the good news is, you don’t have to go it alone. Here at ZenBusiness, we specialize in handling red tape. Whether you need help registering your LLC or corporation, managing your business with a streamlined app, or even setting up your business website, we can help. We’ll cover the paperwork steps so you can focus on what you love: providing superior cleaning services to your clients.
Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
Written by Team ZenBusiness
ZenBusiness has helped people start, run, and grow over 700,000 dream companies. The editorial team at ZenBusiness has over 20 years of collective small business publishing experience and is composed of business formation experts who are dedicated to empowering and educating entrepreneurs about owning a company.
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