Metaphorically speaking, logos of energy companies must share heat and light with everyone who sees them. An appropriate energy logo must emphasize the innovative side of your business and bring your competitive advantages to the forefront. Also, use your emblem to identify what it is exactly that you do, e.g. energy transportation, solar energy production, etc.
What companies use?
The logo for the Duke Energy brand relies on abstract graphics. The Engie company has a combination mark. Beneath the brand name, there is a curved line painted in a spectacular shade of blue. NextEra uses a similar visual symbol, with the company name embellished with abstract patterns. In the logotype for National Grid, the business name is written against a cheerful rainbow spectrum. Stylish graphics in the EDF emblem look like sunbeams.
How to choose the right elements?
When designing an energy logo, consider using images related to the energy industry such as electric power lines, bulb, hydropower plant, lightning, and the like. Another popular choice is a combination mark enhanced with clean graphics. Such emblems look great on a variety of media, including letterheads and advertising materials. Also, it might be a good idea to focus on minimalist, universally understood graphics. For example, straight lines can stand for sunrays, while a curve is a smart way to depict a rising sun. Dotted line is often used to visualize a lightning or wind turbine.
How to choose the right colors?
When it comes to branding your energy company, the most common colors include navy blue, light blue, grey, red, and orange. These hues create strong associated with energy, sun, heat, electricity, and high performance
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