Engineering companies use logos to demonstrate their stellar expertise, many-year experience, and professional authority. It’s a great way to tell potential customers that a company employs highly skilled specialists who are fully committed to what they do. The goal of an engineering emblem is to emphasize the biggest merits of your company, such as accuracy, innovative approach, reliability, etc.
How to choose the right elements?
The best graphics for an engineering logo include technical mechanisms and tools, such as gears, wrenches, meters, gauging tools, etc. If you’re using an abstract icon, go for images that convey the ideas of progress, technical excellence, and innovative thinking. The most common typography choice is clean sans-serif fonts. It’s a great way to bring attention to accuracy and precision which are characteristic of the engineering industry in general. Some businesses enhance their designs through dotted lines, curves and dots.
How to choose the colors elements?
Blue, gray (metallic), and black are three main colors used by engineering companies in their corporate logos. These hues are good at conveying a serious business approach, outside-the-box thinking, and long-term planning. At the same time, it doesn’t mean that you can’t use brighter colors. In fact, saturated shades are one of the best ways to grab the attention of your target audience.
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