Discover how to create a compelling security logo that not only stands out but also instills trust and confidence in your clients.
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For a security company, a logo is a proof of its reliability and competence. Your corporate sign must make people believe that you have the knowledge and skills to protect their homes and offices from any harm. Security logos are often used on warning signs saying that a house or other premises are protected and surveilled. It’s a great way to keep potential offenders and trespassers at bay.
G4S Plc, a global leader in the security services maret, has a text-based logo which is aptly enhanced through bold shades of black, white and red. In the minimalist and clean emblem for Securitas AB, you can see three red dots above the brand name. The GardaWorld company uses a logotype with an eye-catching red and grey sans-serif font. The Brink’s Company put several vertical lines in front of letter B.
In their branding, security companies tend to use strong and even threatening images, such as swords, shields, cannons, knights, predators, spiders, birds of prey, and the like. On top of that, you can come across icons that feature an eye, video camera, guard, wings, and other items associated with safety. Some security emblems end up looking like badges and labels worn by military people and police officers, check out how to create a police logo.
Start with exploring saturated, contrasting colors. It’s the best way to give your logo a voice and make it say, “Don’t come close, I’m dangerous”. Most companies tend to use black, red, blue, and yellow hues.
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Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
Written by Team ZenBusiness
ZenBusiness has helped people start, run, and grow over 700,000 dream companies. The editorial team at ZenBusiness has over 20 years of collective small business publishing experience and is composed of business formation experts who are dedicated to empowering and educating entrepreneurs about owning a company.
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