How to choose the right elements?
A good logo can open many doors. Among other things, it can help you build a strong emotional bond with your target audience, making them trust your sources of information. While the digital media (social pages, websites, online magazines) are taking over the world, the “old school” media sources (paper newspapers, radio, TV) are showing no signs of giving up. When choosing an icon for your emblem, think about images that reflect the content you specialize in. This will give your potential audience an idea of what to expect from your project. For example, a globe on the Discovery channel logo immediately tells us that this media source has to do with popular science.
How to choose the right colors?
Did you now that colors play a huge role in our perception of the surrounding world? According to psychologists, colors can affect our emotional state just like music we listen to, conversations we participate in, and news we receive. For example, orange spurs to action, red stimulates appetite, and blue encourages logical thinking. To affect your target audience in the right way, you must do lots of preparation work in terms of learning psychological connotations behind different shades. A color palette offers a truly stunning variety of hues, which may be a blessing and a problem at the same time. Try not to get carried away and confine to 2-3 colors.
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