For an architecture studio, a logo is like a decorative element that enhances its visual style and grabs viewers’ attention. It’s a great way to tell your potential clients that you’re a true pro with a vast expertise, refined sense of style, and excellent testimonials. A person understands that an architecture company with a stylish, neat emblem will be able to develop a stunning design for their house or office.
How to choose the right elements?
When designing their logos, architecture studios use graphic elements that have to do with their craft. Those are stylized images of whole buildings and their parts, drawing tools, original architecture structures, and the like. Companies managed by renowned architects tend to use text-based logos featuring the owner’s name. This is where the right choice of typography comes to spotlight. Architecture emblems tend to use a simple, mono color palettes. Shades of grey are No.1 choice among architecture studios. Companies demonstrate their ability to craft a visually appealing design even with few graphic forms and colors at their disposal.
What companies use?
A big architecture firm Gensler boasts a concise text-based logo with a spectacular red font on white background. The Perkins&Will company also has a logotype based off the first two letters in the names of its co-founders. In the stylish logo for Interior Architects, you can see intricate transparent letters inside a square frame. The logo for Arquitectonica consists of rectangular blocks painted in matching colors.
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