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Want your name to evoke feelings of elegance and timeless beauty? Here are some classic salon names:
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When you start a hair salon business, there are so many tasks to tackle: getting licenses, finding your salon space, buying supplies, and much more. But one of the most important decisions you’ll make is your hair salon name.
A good business name becomes a vital tool in your marketing efforts. It’s the very first impression customers will have of your salon, setting the tone for the experience you provide to your clients.
But naming a hair salon can feel tricky. Just like a client’s hair presents limitless style opportunities, your hair salon name can feel like a blank canvas. So don’t worry if you’re feeling overwhelmed. In this guide, we’ll walk you through the essential tips to creating memorable salon business names and even give you some salon business names.
In this guide, we’ll walk you through the essential tips to creating memorable salon business names and even give you some salon business names. Those categories of hair salon name ideas include:
What’s in a name? Well, more specifically, in a great name for your salon? Creating a good name is part art, part science, much like styling the perfect color for a client pairs chemistry and color theory with artistic application.
A great hair salon name is:
Ideally, you should also consider your target market and location while picking a name. For example, if your beauty parlor is located on Main Street, you might integrate that into your name. If your clients are younger, you might pick a trendy, modern name that exudes style for your beauty salon, but you might pick something more timeless if your clients span a wider age range.
By targeting your beauty business name to your ideal client, you’ll help your brand resonate with your ideal clients.
If you need an extra boost to get your creative juices flowing, look no further. Here are some potential beauty salon names for a little dose of inspiration.
Does your salon deliver the latest looks and trending styles? If you want your clients to look like they just stepped off the New York runway, here are some hip hair salon name ideas you might consider:
If you’re looking to appeal to a fun, creative clientele that loves to stand out from the crowd, you’ll need a name to match. Here are some creative hair salon names:
Do you specialize in a specific hair technique or clientele? Your name can communicate that and help you stand out to your ideal client. Here are some catchy hair salon names you can consider:
Proud of where you live and work? Want your hair business name to reflect that cultural pride? Here are just a few ideas to inspire your own local name:
Need some more inspiration from the best of the best? Whether it’s a successful salon or a thriving haircare company, here are the names of some hair gurus:
Obviously, you can’t use these names. But you can let them inspire you. Can you make your own name with “Clips” in it? How about “Cuts?” Should you start with your own name and build a brand around your personal identity? Should you showcase that you’re budget-friendly?
As these hair salons and haircare brands show, the potential for hair salon names is truly as limitless as your imagination.
Choosing a hair salon name can feel easy, or it can feel like pulling teeth. If your inspiration is spread a bit thin, don’t worry. Let’s talk through a few different tips for naming your new salon business.
Brainstorming isn’t just for writers and artists; it’s for hair salon owners, too. Try out some word associations. What’s the first thing that comes to mind when you hear the word shears? Cuts? Style? Color? Other words you say when you’re behind the chair? It might sound a bit silly or childish, but sometimes making these associations can get the inspiration rolling.
Play around with your favorite words about hair care. Are there any clever alliterations you can make (words that start with the same letter or sound) that would sound good as a name? For example, “Bailey’s Balayage” might be a creative salon name for a stylist named Bailey who loves creating custom, hand-painted colors.
Originality is essential for a good business name. After all, your styling is unique; your name should be, too. Ideally, you don’t want to use the same name as another hair salon. This exclusivity stems from several reasons.
For starters, it’s often legally required to have a unique name. In every state, you cannot use a hair salon name that’s the same as (or too similar to) the name of another registered business (like an LLC or corporation). So if you’re starting your salon in New Jersey, you have to check that your name is distinct from all New Jersey registered businesses. Our free LLC name search tool can help with this step!
But what if the name you like is claimed in another state but not in yours? That’s where things get tricky. Legally, you can probably use the name (unless it’s protected by a federal trademark).
But practically speaking, you might not want to use that matching name. That’s because the out-of-state salon might have already claimed a website domain and social media handles under your name. We highly recommend picking a name that you can register a matching domain name for. The same goes for setting up social media handles. An online presence can be a valuable marketing tool for your brand, so you want it to be easy for customers to find you online.
Trademarks are business logos, images, or names that have been cataloged and protected by a federal or state agency. The most popular (but difficult to obtain) trademark is a federal trademark, issued by the United States Patent and Trademark Office. States can also register trademarks.
If your desired business name infringes on a federal trademark, you must change it. You can check that your name is clear by running a trademark search on USPTO’s website. You can also look into registering your name as a trademark, if you wish.
After you’ve created a few names that you like and ensured that they’re available, you should get some feedback. Ask friends, family members, and some of your loyal customers what they think of your name options. Chat with other stylists you trust and respect. Are there any connotations or associations you didn’t think of? Is it hard for your potential customers to say? Is there a better word you could use? Or does your favorite name work as-is?
After you’ve spent hours (or longer) creating a name, you might find it hard to critique your own names. Feedback can be invaluable to tweaking your name or knowing when you’ve found “the one.”
We’ve already mentioned that you should ask your friends and family for feedback about your name. As you get deeper into the process, you should take it to the next level. Take your perfect hair salon names and run some social media polls. Ask focus groups (if you have access to them) and find out what other people think of your name.
Additionally, design some mock-ups for social media ads and marketing materials. How does your name look? How does your name when you say it during a reel or story? Ensuring that your name looks visually appealing on signage and other visuals will help you make a strong first impression.
You’ve picked the perfect name. What’s next? If you want to get the most out of your name, you’ll have a few essential steps to complete.
If you’re ready to “lay claim” to your name and proudly proclaim that it’s yours, there are a few different options available to you. If you’re going to operate as an LLC or corporation (or a similar registered business entity), you’ll need to file your formation documents with the state. The forms vary, but typically they’re named the “Articles of Organization” or the “Articles of Incorporation.” Filing these forms will register your business, and your name will become your business’s legal name.
If you’re operating as a sole proprietorship or partnership, your salon’s legal name will technically be the same as your name. But if you’d like, you can register your name as a DBA (“doing business as” name) or trade name in most states.
You can also register your name as a trademark, if you wish. It’s a costly, time-consuming process, but it will offer the most robust protections for your name. This is especially important if you have goals of expanding nationwide. State trademarks are easier to get than federal trademarks, but they only apply within your state.
As we mentioned earlier, an online presence is especially important for a hair salon. It’s best practice to set up a business website, and having a domain name that matches your business name makes it easy for your customers to find you. We can help you how to create and register a killer domain name one.
Branding your hair salon is about creating a memorable identity that resonates with your target audience, distinguishing your business in a competitive industry. And you don’t necessarily have to hire a marketing professional (although you can if you want). There are plenty of things you can do on your own to start attracting your target customer.
Start with a little market research and defining your salon’s unique selling proposition (USP) – what makes you stand out? Is it your cutting-edge techniques, your commitment to eco-friendly products, or perhaps a specific service specialization? A truly personal touch? Service in a foreign language? Your brand identity should reflect this uniqueness in every aspect, from your hair salon’s name and logo to the interior design and the customer experience you offer.
No matter what, stay consistent in your brand messaging. Communicate a clear and coherent brand message across all platforms: your website, social media platforms, marketing materials, and more. If you can, get salon photos and headshots done with a professional photographer whose style matches yours to help enhance your brand appeal and make a lasting impression.
When you launch, you might consider hosting a launch event or offering special promotions or discounts to attract potential customers. It’s also helpful to gather customer feedback and encourage reviews online, as these can heavily boost your image.
Naming your salon is a crucial first step to starting your business. But it won’t be your last step. And if you’re feeling overwhelmed at all the steps to come, don’t worry; you don’t have to go it alone. Here at ZenBusiness, we specialize in making it easy to start your business. Whether you need help starting an LLC or corporation, managing your salon’s books with our app, or anything else, we’ve got your back. Let us handle the red tape so you can focus on what you love: styling beautiful hair.
Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.
Written by Team ZenBusiness
ZenBusiness has helped people start, run, and grow over 700,000 dream companies. The editorial team at ZenBusiness has over 20 years of collective small business publishing experience and is composed of business formation experts who are dedicated to empowering and educating entrepreneurs about owning a company.
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