Auto Repair Shop Name Ideas

When you’re starting an auto repair shop, you’ve got a lot on your plate, from getting equipment and supplies to advertising your new shop. High on your to-do list is coming up with auto repair shop name ideas. But if you’re struggling to come up with a business name or you need some guidance to create your own, you’re in good company. It can be tough! 

Thankfully, help is on the way. We’ve assembled a master list of over 330 auto repair shop name ideas to suit any niche, including: 

• Best Auto Repair Shop Naming Ideas
• Innovative Auto Shop Names
• Service-Specific Mechanic Shop Names
• Bodywork and Collision Repair Names
• Funny Auto Shop Names
• Cool Mechanic Shop Names
• Location-Based Names

Use these names as-is, add your own personal touch, or get inspired to create your own — whatever works best for you. Before long, you’ll have the perfect name to build a brand identity for your new business.

One quick note before we continue: just because we’ve included a name in this list doesn’t guarantee that it’s available for use in your state. There’s always a small chance that someone in your state has claimed one of these auto repair shop names. So if you like one of these names, be sure to do your homework and check availability before finalizing a name choice.

Best Auto Repair Shop Naming Ideas

Want to dive right into simple auto repair shop name ideas? Here are some of our top recommendations right off the bat.

Innovative Auto Repair Shop Names

An innovative auto shop name can be a great way to stand out and attract customers to your shop by making them feel confident that they’re taking their car to a shop with top-of-the-line, cutting-edge service. Here are some of our favorite innovative auto repair shop names.

Service-Specific Mechanic Shop Names

Focusing on a specific service like brakes, alignments, or anything in between can be a great way to focus on what you love or excel at (and make good money doing it). Your name can be a simple way to advertise the unique services of your auto repair business, letting your customers know exactly what they can expect from you. Here are some of our top recommendations. 

Bodywork and Collision Repair Names

Life after a car accident can feel stressful, and you specialize in helping car owners calmly get their cars back to looking their best. Now you need a name that reflects that specialty. Here are our favorite bodywork and collision repair names. 

Funny Auto Shop Names

A key part of a good business name is that it’s memorable, and one feasible way to be memorable is to make people laugh. That’s where a funny auto shop name can serve you well, just “sticking” in the minds of your customers. Here are some of our favorites. 

Cool Mechanic Shop Names

A hip, cool shop name can help advertise to your customers that you offer a relaxed, modern environment paired with classic car expertise. Here are some of our favorite cool mechanic shop names. 

Location-Based Names

If you’re proud of where you live and work, you might decide to integrate your city name or a local landmark into your car shop name. There are a wide variety of ways to do this, from a subtle nod to local heritage or an on-the-nose direct reference. 

Tips for Choosing the Right Auto Repair Shop Name

Choosing the right name for your auto repair shop is a crucial first step in establishing your brand and attracting customers. The perfect name should not only reflect your business’s identity and services but also be accessible and memorable for potential customers. Here’s a friendly guide to picking a name that drives customers to your door.

Keep it simple and accessible

To make a successful business name, you’ll need something that’s easy to spell and pronounce. You want people to remember your shop’s name and, more importantly, be able to find it online or tell their friends about it without struggling.

To do that, avoid complex words, an overly long and descriptive name, auto care industry jargon that’s not widely understood, or creative spellings that might confuse more than they captivate. For example, “QuickFix Brakes” is straightforward, easy to spell, and immediately tells what you do.

Memorability is also essential. Aim for a name that sticks in people’s minds; it should be easy to remember without straining. A memorable name is usually short, catchy, and evokes imagery related to your services. Think “Brake Brothers” or “Clutch City”. It’s not just about the services; it’s about creating a brand that leaves a strong impression.

Conduct thorough legal checks

No matter whether you’re picking one of the names we’ve suggested or coming up with your own, it’s your responsibility to ensure that your name is unique. It can’t already be in use by an LLC or corporation in your state (or another registered business type), and it can’t be protected by a trademark. A quick internet search is a good preliminary search, but don’t stop there. 

Check with your state’s business registry (specifically running a business name search and a state trademark search) and run a trademark search on the U.S. Patent and Trademark Office’s website. These searches will help ensure no one else has claimed the name or something too similar to it.

While these searches might seem like a hassle, they are essential to ensure that you don’t encounter legal issues with your name down the line.

Check domain availability

In today’s digital age, having an online presence is non-negotiable. Check if the domain name for your chosen auto shop name is available. Ideally, you want a “.com” that matches your business name. If your first choice isn’t available, consider slight variations or adding words like “auto” or “shop” to get a close match.

In a similar vein, see if you can get matching social media handles set up for your business so it’s easy for customers to find you. Social media can be a powerful tool for networking, advertising, and connecting with clients, so don’t overlook this step. 

Reflect your brand and services

Your name should showcase your specialty. If your auto repair business specializes in something specific, like being a mobile mechanic business or focusing on transmissions or electric vehicles, consider including that in your name. This not only helps make it SEO-friendly but also instantly communicates your expertise to potential customers. For example, “Evolution Auto Care” highlights a focus on electric vehicles.

Likewise, if your business is rooted in a particular area or community, weaving in a local reference can create a sense of belonging and loyalty. Names like “Rocky Mountain Repairs” or “Gulf Coast Customs” celebrate your location while drawing in a local customer base.

Using an Auto Shop Name Generator for More Ideas

If you’re hitting a creative wall or just want to explore a wide range of naming options, an auto shop name generator can be a surprisingly effective tool. Here’s how to make the most out of a business name generator while searching for the perfect name for your auto repair shop.

Start by brainstorming a list of keywords related to your business. Think about the services you offer, your unique selling points, and any industry terms that resonate with your brand. Keywords could include terms like “auto,” “repair,” “mechanic,” “transmission,” “brake,” “engine,” or any specialty services you provide. Or you could find something fun you’re sure you want to integrate, like “car guys” or “car gurus.” The more specific your keywords, the more tailored your results will be.

When using a name generator, try different combinations of your chosen keywords to see a variety of suggestions. Also, keep an open mind and jot down any names that catch your eye. Remember, the goal here is to generate ideas — you might find a ready-to-use gem, or you might be inspired to tweak a suggestion into something uniquely yours. A personal touch can go a long way.

Most importantly, don’t forget to cross-reference your favorite generated names with your previous legal checks for uniqueness and domain availability. This ensures the name you settle on is not only catchy and relevant but also legally viable and ready for online branding.

Try ZenBusiness

Starting a business can be a busy, stressful endeavor, but you don’t have to go it alone. Here at ZenBusiness, we specialize in taking the stress out of getting your car shop business up and running. Whether you need help creating a registered business type like an LLC or corporation, getting a domain registration for your business website, or anything in between, we’ve got your back. Let us handle the red tape so you can focus on what you love: taking care of cars.

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.