What does it take to make a modern and creative business card? The secret to success is to use trendy techniques that will grab your audience’s attention and tell them about your brand. This article looks at the top business card design trends for 2021.
Business card designers are having the time of their lives experimenting with materials, shapes, and colors. Pick the options that suit your business best!
Due to their unusual texture, business cards made of semi transparent plastic are a hit among designers. The material is nice to the touch and looks stylish. Resistant to water and physical wear, plastic cards serve longer than their cardboard counterparts. Plus, plastic allows for a bunch of ways to craft an original design:
Business cards have borrowed stamps from official documents. You can put any information on a stamp, from your company name, to contacts, to call to action. Once you have a stamp ready, you’ll be able to create business cards like clockwork.
Designers like this method for its amazing versatility. You can use your stamp for a variety of other carriers, e.g. for letters, flyers, product packaging, etc.
Looking for an eye-grabbing color solution? Try painting the edges of your business card. lt’s a surefire way to add a 3D effect to your design and make it truly memorable. The main thing is to pick the right hues. Here are a few tips on how to do that:
If your company stands for eco-friendliness, be sure to manifest it to your clients and partners. A business card made of recycled cardboard will showcase your efforts in making our planet a better place to live in. Take a look at these guidelines:
Metaphorically speaking, QR code is a bridge between the physical and digital worlds. By scanning your QR code, your potential clients will be able to easily access your website, landing page or social media page. Here are a few tricks to makу a great impression on your recipients:
Gradients have been trending for quite some time now. With each coming year, transitions between colors are becoming more smooth and indiscernible. Gradients are sure to add volume to your business card and reveal your creative side.
How do you know which trending techniques will appeal to your target audience? Where on your card should you place your logo? What colors have the strongest visual impact? A survey held by the British agency Instaprint revealed that 40 of people have a negative because of the quality of their business card. Take a sneak peek at more insightful findings:
To make it easier for you to craft a beautiful business card, we’ve outlined a few versatile guidelines to stick to.
“Less is more” is the ubiquitous rule that works across business sectors and target audiences. Use as few elements as you can. Leave enough blank space around text and graphics. A minimalist business card will look clean and timeless.
Logo, corporate colors, and fonts have the power to tell a lot about your brand. Can’t figure out where to place your logo and what colors to choose? Get help from the ZenBusiness brand identity maker! This smart constructor will offer dozens of ideas for your business card in seconds.
Keep in mind that the main purpose of a business card is to provide contact information. Your business card must contain your company name, physical address, email address, phones, and social media pages. Make sure your contacts are legible, accurate, and relevant.
Avoid mixing things that don’t go well together. For example, we don’t recommend using gradients on a plastic card or pairing colored edges with a bright background. This will make perceiving the information harder for your recipients.
Identify only one central element that will draw the attention. It can be an unusual material, saturated color, etc. Before doing that, it won’t hurt to analyze your brand personality and your audience’s needs.
A business card is the continuation of your brand personality. A smart business card can speak volumes about your company and help it stand out in a competitive market. To craft a neat card, you’re welcome to draw inspiration from the trends outlined in this article. At the same time, make sure your design stays elegant and clean.
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