Banner advertising has become an organic part of online marketing. However, while some banners work just fine, others evoke nothing but confusion or even irritation. Why is it so? In this post, we’ll talk about the secrets of designing a successful banner for your company website. On top of that, we’ll address smart methods of creating a banner both online and offline. There is no time to lose. Let’s get started!
In fact, an online banner performs the same functions as its outdoors counterparts: it’s mission is to advertise a product or service. However, the Internet makes things much easier for the customer. By simply clicking on the banner, you get redirected to the website selling the advertised product. Plus, online banners are better at attracting the customer’s attention through animations and other visual effects. The standard banner size is 468 px х 60 px.A banner usually consists of three elements:
Instead of creating your banner in dozens of sizes to fit any situation, stick with the most commonly used sizes (in pixels): 336 x 280, 300 x 250, 728 x 90, 160 x 600, and 300 x 600.Let’s focus on each of these sizes in more detail:
As for animated banners, you can choose between Flash and HTML5 formats. However, we recommend using the latter as a more popular and versatile solution.
Luckily for businessmen, an effective banner can be created in more than one just one way. Below we’ve focused on the main banner creation methods:
If you have the money to commission a qualified designer, you’re lucky than most entrepreneurs! The main challenge here is to find a professional to bring your ideas to life. Start exploring major freelance platforms, such as Odesk, Elance, Fiverr, and the like. On Fiverr, there are people who will create a banner for just 15$. However, it needs to be said that prices vary a lot from designer to designer.Before making the final choice, be sure to take a look at the portfolio of your selected designer. This way, you’ll get the idea of his or her experience, style, and creativity.
If, from time to time, you find yourself in the mood to open a graphics editor and make some sketches, then this option might be just right for you. Why not create a banner yourself? While this method surely takes some time, it can save you lots of money.Along with inspiration, another thing you’ll need is a graphic design program. This could be any software you’re used to working in (Photoshop, Gimp, etc.).If you have never even opened a graphic editor, it’s never too late to learn! The need to create a banner can be a great pretext for acquiring a new skill. Nowadays, YouTube offers hundreds of tutorials on working in graphic editors of different levels of complexity. For example, here are a few video guides on drawing a banner in Photoshop:
If you think that Microsoft PowerPoint is only good for presentations, think again. This versatile software also has the tools for designing both static and animated banners!Creating a banner in PowerPoint is ridiculously simple. Bear with us.1. Open PowerPoint2. In the upper menu, click: Template -> New Slide -> Change Template.3. Select: Design -> Slide size -> Change slide size… -> Banner.4. Customize your banner by adding text, images, etc. For a better recognition, we recommend that you stick with your corporate colors and fonts. The alternative is to choose from default designs offered by the program. .5. Add your company logo by clicking: Paste -> Images. Select the logo file and upload it from your computer.6. Click the F5 button on your keyboard to preview the banner.8. Save your newly created design to your computer.
What do you do if have neither the budget, no drawing skills? You search the Internet for online services that can help you create banners for free! First, you need to choose the format and shape of your future design. Then you can add your logo (or any other image), text, call-to-action, etc. All design elements (font, colors, etc.) are customizable. Take a look at some of the popular banner generators:
When it comes to crafting an online banner, the price of an error may be too high. You need to pay due attention to every detail of your design. Otherwise, it may fail to attract new customers to your website. Let’s look at each element of your ad banner.
Make sure your banner is not too heavy. Otherwise, it will slow down your website or blog. (And if visitors don’t like something, it’s this!) The recommended file size is 50 Kb. Anyway, it must not exceed 150 Kb. For static banners, use the JPG or PNG format. Animated banners are saved in GIF.
Since a banner is rather small in size, you can’t possibly squeeze lots of text into it. Instead of text, focus on graphic elements (colors, fonts, logo, etc.).To create a coherent brand image, be sure to use your corporate hues and typefaces. You might even want to add your logo! Also, make sure your banner harmonizes with your webpage (and your website in general) in terms of design.
It won’t be an exaggeration to say that a call to action is the heart and soul of your banner. It’s the message that encourages the user to click the banner and study your website. Entice your potential customers with discounts, limited offers, gifts, and other useful stuff. Be generous!
Take the time to analyze your niche and find out what your target audience needs. This preparation work will be of a great help in creating an effective banner that really speaks to your public. Remember than generic banners tend to generate fewer clicks than those aimed at a specific group of customers.
Just like a business plan or logo, an advertising banner must keep up with the time. Fight the temptation to stick with your old design for months or years. Once you see your banner is no longer relevant to your audience or in line with your strategy, don’t hesitate to make adjustments to it! Change the visual elements, add new offers, experiment with bold effects! We bet your customers will appreciate your creative endeavours by starting to click your new ad more often!Creating a banner is not as difficult as you thought, right? The secret is to view it as a living organism that is growing and changing with your brand. We wish you lots of inspiration and success!
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