ZenBusiness Takes on a CopyCatDog
by Team ZenBusiness
- October 22nd, 2018 08:24 pm
Who is Behind Our New Competitor, Ribbon.io?A new website has arrived on the scene to compete with ZenBusiness, but they have a dark secret…what could it be? Let’s take a look at this cute copycat competitor and see if we can find out what is really going on. We mean, certainly, all is fair in love and start-ups, right? Is Ribbon.io a scam? Or is Ribbon.io legit?
Front Page ContentLet’s start at the beginning (traditionally, a very good place to start). Looking at the two front pages pictured here, you’ll notice that both have a similar video player icon, note about price plus state fees, and button text. “They look different enough to me,” you might say, “Next you’ll be peddling conspiracy theories about Justin Bieber being one of the time-traveling, shape-shifting lizards that run the global shadow government.” Well, that is not the case, and we would never be foolish enough to say anything to bring us into conflict with the lizard people or the Beliebers*. However, we must point out that, at one point, our button copy was exactly “Start for Free” and our state fee text was “$0 + state fee.”
*“Beliebers” are fans of Justin Bieber. How did you not know that?
Those Doggone IllustrationsIf you scroll down farther on Ribbon’s front page, you’ll find another similarity to our page: a dog walker illustration. But at least they made an effort to differentiate themselves from us by making their dogwalker much more highfalutin. Ours (on the left) looks like an average joe going on a stroll down to 7-Eleven, while theirs (on the right) looks like she’s on her way to one of those five-star sidewalk cafes that accommodate pooches with Kobe beef dog treats served in diamond-studded dog dishes.
Flattery. Sort Of.This one takes a keener eye to spot, but they cleverly put the “EIN” illustration on the RIGHT and the “Operating Agreement” illustration on the LEFT. Imitation is the sincerest form of flattery, but, come on, flattery should take a LITTLE effort.
We suppose we could make similar grumbles about their EIN page, but at least here they sought to differentiate themselves from us by charging $29 more. (Ribbon customers, we don’t want to hear any complaining. If you can afford nice pearls and poodles that eat Kobe steak dog treats, you can cough up a bit more for your EIN.)