Christmas is coming. So is Thanksgiving, Hanukkah, and the New Year, too!
Celebrate the holidays and build your business by sending greeting cards to your staff, customers, and professional associates. Read on to learn about business card message signatures and printed cards vs. electronic email cards.
Business Holiday Card Ideas
Why send business holiday cards?
Sending holiday greetings has become a tradition in most business industries.
It’s a good idea to send cards during the holiday season. Corporate holiday cards are a low-cost way to strengthen client, customer, and colleague relationships.
Also, business holiday cards can be used for marketing your services to prospects. Your card reminds prospective customers of your offerings and keeps your firm forefront in their minds.
How about sending them to all your employees and business network contacts. Expressing your gratitude for their hard work and support of your business goals will be appreciated by the recipients.
Should you send printed cards or email E-cards to customers?
Please don’t be tempted to save money and send E-cards to your clients. Sure, digital holiday cards are easier and faster. They’re not better than a beautifully printed and personalized business holiday card.
It’s a bad idea to send electronic or email cards. Every day business people get hundreds of emails. Your holiday message will be just another thing to delete from their inbox. Email messages lack the tactile pleasure of receiving beautifully printed personalized messages.
If your budget is limited, I recommend you sending only your top customers’ printed cards to save you money.
If that’s out of your budget, then simply call them and wish them happy holidays.
Your associates will appreciate the time and effort you spent to wish them season’s greetings, happy holidays, or happy New Year.
Related: Holiday marketing and promotion ideas for your small business
Custom Holiday Cards — Personalized with Your Company Name and Logo
Business holiday cards can be customized with both your company name and logo on the front cover. Choose a bright, attractive design that’s appropriate for your clientele and type of business. You can even find industry-specific holiday cards. Search your favorite search engine for the term “Industry holiday cards,” and you’ll find a variety of companies that have cards for automotive businesses, landscaping businesses, real estate firms, accounting, and a host of other industries.
Cheap Business Holiday Cards for Low Budgets
Low-cost cards can be beautiful. If you can’t afford custom cards, or only need a handful of cards, buy attractive, off-the-shelf cards. Handwrite a greeting, and sign the cards for a personal touch your clients will welcome.
Tips for Sending Business Holiday Cards
- Be first – Purchase and mail your cards early so that they’ll be the first to arrive. Your corporate holiday cards will be more appreciated and remembered than the 100th card of the season.
- Be memorable – Select a card that is both beautiful and unique to stand out among the other company cards.
- Write a personal note – Take a moment to pen a quick note to make the card an extra special greeting. Recall a positive memory of the person. Or add your own sentiment.
- Add your business cards – Slip in your business card. This makes it easy for the receiver to send you a holiday card or give you a call.
- Include thanks – Send your appreciation for all their hard work, support, and patronage this year.
- Double check your list – Review your mailing list to be sure that you have your customer’s most current address and that they are complete. All U.S. addresses should have a zip code with the plus 4-digits for best deliverability.
- Add holiday stamps – For no additional cost, you can add a festive look to your card envelopes by using holiday postage stamps.
Calendar Holiday Cards for Business Clients
Calendar cards keep your business name displayed all year long. Customers appreciate the handy desktop calendar to keep track of their schedules. They’re perfect for sending New Year’s wishes.
This calendar card can be sent all year long to your homeowners and contracting customers. They can use it to track household maintenance appointments.
Thanksgiving Greeting Cards: Send appreciation to your business clients
The Thanksgiving holiday is a great time to send greeting cards to your clients and customers.
There are many smart reasons to do so. Here are a few of the most important ones:
- Thanksgiving cards let your customers know that you’re thankful for their business. It’s all about the values of your company and what your business stands for.
- It shows them that you appreciate their business, which will make them want to work with you again.
- Thank you cards helps to build relationships and maintain your customer base.
- Sending thank you cards during the holiday season is a kind gesture that creates a positive emotional bond.
- Customers will feel appreciated and recognize your company as genuine.
- It’s also an effective way to say thank you to people who don’t buy much but support you with valuable referrals and recommendations.
- Holiday thank you cards are also a great way to stay at the top of mind with your customers and to begin building customer loyalty early on in the new year.
- It’s a great opportunity to let them know about upcoming products or special offers. Let them be among the first to know and offer them a special deal.
New Year Holiday Cards for Company Customers
Sending New Year’s greetings to clients and industry contacts is a fantastic approach to build goodwill, foster brand loyalty, and say thank you for their support this past year.
Studies have shown that people are more likely to do business with a company that regularly sends communication. In fact, sending New Year greetings is one of the three most effective ways of building lasting rapport and reaching out over multiple communication avenues. Also, it’s a non-religious holiday.
Customers like to do business with people they like, and one of the best ways to build a long-term relationship is through memorable greeting cards. My consulting clients looked forward to my unique and thoughtful holiday cards every year. It was one of the most successful and inexpensive methods I used to create relationships on an annual basis.
Examples of Business Christmas Card Messages
Wondering what to write in your business holiday card to clients?
There are lots of ways to send your best wishes to your staff and customers. Here are some messages for your corporate holiday cards. Use these message example texts and add your signature, and, voilà, your holiday mailing is done!
- Best wishes for a happy new year filled with health, happiness, and spectacular success.
- A World of Good Wishes. One of the real joys this holiday season is the opportunity to say thank you and wish you the very best for the new year.
- Happy New Year. May you soar into the new year filled with health, happiness, and prosperity.
- Best wishes for a happy holiday season and our sincere thanks for your loyalty and goodwill throughout the year.
- Wintry Wishes. May this season bring you the gifts of peace, hope, and joy.
- You really nailed it this year, you made my holiday!
- I’m so thankful you work with me. No one does a better job.
- Wishing you a fantastic holiday season.
- I want to thank you for your support this year and trust we will have a successful new year together.
- Thank you so much for your business in [current year]!
- Warmest wishes from our family to yours this holiday season and always.
- Thank you for your patronage over the years.
- We are so thankful to have you as part of our family this holiday season.
- Thanks for letting us be part of your company this year. We’re looking forward to next year, too!
- Thanks for always being there for us. We’re looking forward to an incredible [next year] together.
- Teamwork makes the dream work! Season’s greetings… thanks again for everything!
- I hope your Holiday is full of joy, peace, and love.
- We hope that you and your family have a joyous holiday season with our best wishes.
- Thank you for being such an important part of our lives these past few years! We hope you have a joyous holiday season, filled with love, light, and plenty of happiness.
- It’s the season of love, joy, and giving.
- We hope that this holiday season brings you happiness, joy, cheer, and plenty of good things in store.
- Wishing you the best this holiday season! I’m looking forward to working with you again next year.
- I hope that your holiday is filled with cheer and all of your favorite things. May the New Year be filled with good fortune and happiness. I’m looking forward to continuing to serve you in [next year]!
- Happy Holidays! I hope this holiday season is a joyful and blessed time for you and your family. May your company’s business and personal goals be fulfilled and all your wishes come true.
- It has been a pleasure working with you this year. Have a happy holiday season, and we look forward to seeing you in [next year]!
- We couldn’t have accomplished everything we did this past year without your help, so thank you for all of your hard work.
- Ho-ho-ho, it’s the most wonderful time of the year. It seems like this year has gone by in a flash, and now we’re looking forward to [next year]. Thank you for all your hard work this year, and I look forward to seeing what exciting adventures await us in the next year.
- I wish you all the happiness in the world this holiday season.
- Thank you for being there when I needed someone most! Have a great holiday.
When should holiday cards be sent to companies?
Holiday cards should be sent as early as possible. Sending your business holiday cards first class in late November helps ensure that they’ll arrive on time. Mailing early is preferable because many offices close early for holiday vacations.