Contents:
1.Introduction2.How to create a landing page by yourself? 3.AIDA and PMPHS 4.Top landing page builders
If you want to start a new business, expand your client base or launch a new product, you might need to set up a landing page. It’s a single-page website dedicated to a specific product or event. One of the main goals of a landing page is to boost sales. From this guide, you’ll find out whether your business needs a landing page and how to create one from scratch and for free.
A landing page is a mini website promoting one product or service. Its fundamental element is a call to action, e.g. an invitation to join a webinar, buy a ticket, sign up for a newsletter, download a video, etc. A landing page doesn’t contain references to other pages or websites. Instead of distracting visitors, it aims to push them to action.
To create an effective call to action, you need to understand to whom you’re addressing and what their needs are. Read on to find out how to set up a landing page without professional help.
To find out what your potential customers want, you need to collect as much information on them as possible, including their age, social status, level of income, habits, hobbies, etc. Run surveys online and offline, study your audience’s behavior on forums and social media, etc.
It’s very important to outline the primary goal you’re pursuing. Speaking in plain language, you need to define what you want a user to do. Here are some options:
Run a SEO campaign for your landing page. Based on the search requests of your audience, make a list of keywords to incorporate into your content.
A brief, succinct headline is the key to catching customer attention. When creating a selling headline, stick to the 4U rule:
You don’t necessarily have to follow all the 4 principles. Feel free to focus on 1-2 elements. For example, Netflix prioritizes urgency: “All of Netflix. Free for 30 days”.
According to surveys, 91% of customers trust online reviews. It would be a pity not to use this for your benefit! Ask your existing customers to leave you a testimonial, publish a list of your partners, boast your awards and certifications.
Tell your visitors what you expect them to do. Here are a few tips on setting up a clever СТА button:
Your landing page must give a balanced, coherent feel. Be sure to use the elements of your visual brand identity.
Your landing page must be easy and fast to navigate. Instead of wasting your visitors’ time, help them achieve their goal. Bring scrolling to a minimum. Take a look at the Spotify page that only contains a few headlines (“Music for everyone”, “One million songs. No credit card needed”) and CTA button that invites to try out a demo.
According to research, video content can boost conversion by 86%. Check out a few tricks:
For example, Airbnb has a spectacular website aimed at companies searching housing abroad. The entire homepage is occupied by an attractive video. In many cases, video content creates a more powerful impression than images or text.
Save the lower part of your page for your pricing. Come up with a few plans so that a customer can choose the option that fits their budget. End the description of each plan with a CTA button.
Set up a short contact form to collect data from your visitors. Only ask for the information that you really need.
In terms of structure, the majority of single-page websites rely on two classic formulae: AIDA and PMPHS.
AIDA
PMPHS
There is a bunch of easy-to-use landing page builders that can help you set up a nice landing page. While some tools are designed for experienced users, others target complete newbies. Consider them carefully and choose the platform that fits your needs. Read more about landing page builders.
Wix is a wildly popular website builder that fits both beginners and pros. From a huge collection of custom templates, you can choose the right option for promoting a webinar, launching a new product, and other purposes. Thanks to the advanced settings, you can easily combine different elements and even add an online chat.
Price: Free plan with limited functionalities. Premium plans from $4.5/month.
Check out this video on using Wix:
If you have some basic experience in web design, be sure to choose WordPress. It’s a time-tested, reliable tool that guarantees a great result. Although the choice of templates is somewhat limited, the platform allows you to upload your themes and plugins. To access the extended features, you need to purchase one of the premium plans.
Price: Free plan with limited functionalities. Premium plans from $4/month.
Watch this video to master WordPress in minutes:
Joomla is a major content management system with an open source code. It’s a good choice even for beginners. Joomla-based landing pages look great both on laptops and smartphones. You can benefit from more than 30 animations and parallax effect (when the background of your page is scrolling slower than the foreground).
Price: Free.
Watch this easy tutorial on using Joomla:
If you know the basics of programming, you won’t have trouble building a striking landing page in Bootstrap. With an impressive kit of advanced tools, you’ll be able to set up a nice landing using HTML- and CSS-templates, web forms, buttons, and navigation blocks.
Here is a quick tutorial on using Bootstrap:
Tilda is an intuitive constructor that allows you to build a fully-featured landing page using blocks. The tool allows you to add payment gateways, run SEO, create a mobile-friendly design, and do many other things.
Price: Free plan with limited functionalities. Premium plans from $8/month.
Here is a quick tutorial on using Tilda:
Çreating a landing page is not enough. To achieve your goal, you also need to measure the performance of your mini site. Be sure to use tools for analytics and tracking. Keep tabs on where your visitors are coming from and how many of them undertake the target action. Don’t be lazy to make improvements and adjust your content if necessary.
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