Launching a new business is exciting but can be it can also be nerve-racking. That said, knowing how to launch a business using social media, can help make the job much more straightforward.
Social media is a powerful marketing and PR tool, effective, engaging and personal, it allows you to deliver great content to your audience, connecting and enticing them. We are increasingly seeing that businesses are relying on social media to endorse their products. Not only is social media both cost-effective and scalable, but its popularity is making it the perfect medium to launch a new business.
Know Your Audience
In order to make a successful launch, you need to do your research first. In particular, research on your buyers, without them you’ll have no sales. Knowing your audience will allow you to publish content that speaks directly to them, encouraging them to interact with you. This interaction is invaluable, as it will help you to better understand them, forming long-lasting customer relationships.
Make A Strategy
Putting together a timeline and marketing calendar for your social media launch is a necessity. The key to a successful social media launch is aligning your platforms and channels to send a cohesive message. With so many mediums, such as photos, videos, captions, marketing emails, ad copy, blog posts, SEO and landing pages, it is important to have a structure to ensure maximum efficiency. Luckily there is a social media strategy template that can help you to have all your marketing material in one place, getting your message across, clearly and effectively.
Have Clear Messaging
For your business to gain traction, it must first be visible to your audience, the biggest challenge is knowing how to get that reach. It is important that your audience understands what you are selling, having a clear, easy to read message will ensure that this is the case.
Create engaging on-brand content with catchy phrases, hashtags, by asking questions and telling a story through online blogs. By ensuring that the message is cohesive across all platforms, it will ensure the clarity of the message while providing your audience with access to the knowledge they need.
With an abundance of content on social media platforms, getting the word out there is a tricky task. A good way to engage your audience is by launching a teaser campaign to build momentum. Put a twist on the old ‘coming soon’ post by using photos and videos, this will hook in your audience, leaving them wanting more. Be careful not to give to much away when creating the hype, suspense lures the audience in but you still need a big reveal to ensure that you convert your audience into customers.
Use Social Media Influencers
Using Influencers to launch your product can increase your following quickly. They are people who already have a big social media presence and if they are respected in your field, they provide credibility to your product. Helping to build your reputation and reach with well-received curated content.
John Pearson is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.