Creative Dog Grooming Business Names

How to Name Your Dog Grooming Business

The name you choose for your pet business is one of the most important decisions you will make as a new dog entrepreneur. It’s because your company and pet grooming, sitting, or training service names have the power to communicate your service benefits to customers. 

Powerful names can greatly impact your dog business perception in prospective clients’ minds.  Here I will help you come up with a catchy dog business name to attract pet owner customers to your business services.  

Come let’s get busy naming your dog grooming shop, mobile pet groomer services, pet sitting, and dog training company. …

Step 1 – Determine The Unique Branding Position of Your Dog Grooming business

Before you can come up with a unique pet business name you need to get clear on your branding position. What types of pet services and products are you offering? Who are your target customers? What makes your pet business special and different?  

A strong branding position will attract paying customers to your grooming shop that will appreciate your talent and refer their friends also!  This will make your marketing easier because you will know what your unique benefits are. Come along as we develop your dog pet branding in two easy steps. 

Your Dog Grooming Business Difference vs Competitors

What “position” do you want to claim a stake in your customer’s minds as opposed to your competitors? 

Is your pet business MORE flexible in schedule, convenient in location, an expert at handling timid pets, groom cats, ferrets, and other types of animals, or are you the very best at pet pampering?   

How You Want Customers to Identify Your Dog Grooming Salon

What qualities do you want your customers to be reminded of when your pet studio comes to mind? Are you the best pet business for the most artistic, patient, value-priced, uses only organic pet grooming products or newest technology?  

Example of Dog Grooming Branding Position:

A conveniently located (next to the busiest supermarket in town) dog grooming shop that services all types of dogs, cats, and different pets quickly at reasonable prices. Special one-hour services available for shoppers to drop off their pets and pick up after their grocery shopping called Shop & Groom. 

Please take a moment to think through these important questions and answer them by drafting your unique branding position as shown in the example above. 

Trust me having this statement will greatly assist you in the next step to naming your pet business and brainstorming cute and sassy pet business names. 

Step 2 – Brainstorm Name Ideas for Your Dog Business

Armed with your branding position statement (discussed above) you are now ready to come up with a list of good dog grooming names using my pro brainstorming techniques below. Use some or all of the methods and create a long list of possible name ideas for your business. 

To create your most unique dog business name, brainstorming is the first order of business.  The best place to start is inside your ideal client’s mind. Who are your target customers for your dog grooming services?  Are they millennials, professional executives, busy families, singles, middle-aged, or senior citizens?

Once you have your perfect customer in mind, figuratively step into their shoes. This is important because you want to evaluate your name options through their eyes for the best results.  Don’t fall into the trap of naive business owners who judge their dog business name ideas using their own taste. You want to appeal to your CUSTOMERS, not to yourself. 

Example – You own a dog grooming shop and are 25 years old, however, your clients are primarily middle-class professionals over 40 and senior citizens. The names you like such as Hot Hound Groomers will not appeal to this much older and more sophisticated audience. They will be more attracted to an elegant and classic name Groomsman or Dog Haus Groomers.  

Begin your brainstorming by listing words about your services such as wash, dry, fluff, clip, brush, etc. Include adjectives that you want to use to describe your grooming approach fun, caring, and natural.   

Play around with rhyming names or with words that all have the same starting letters such as Good Groomers or Delightful Doggies. These types of phrases are unique and easy to remember.

Then continue to the next step where we will review each of these naming ideas against the checklist below to determine which is the very best name for your new dog business. 

Check out my full list of 24 ways to brainstorm business name ideas here 

Review Business Name Lists

Read lists of business name ideas such as these below from my blog to get inspiration for your best company name:

Use your imagination and modify these human salon names for pet salons. 

Beauty Salon Name ideas 
Estheticians name ideas
Brow and lash extension name ideas
Makeup artist service naming suggestions

Combine Two Words for One Business Name

Blend personal names of two or more owners into an interesting compound business name. Learn the many ways to combine names for your business name in my article here. 

Name Your Company With Your Personal Name  

Some pet business owners elect to use their own personal name as their business name. Generally, I do not recommend naming your business after yourself – except in a few instances – read more in my article about naming a business after yourself here

FYI: Avoid using business owner initials as a business name. Some new entrepreneurs decide to use their initials as their company name. This is not a good idea, because names such as The SFB pet business(Sally, Flora, and Betty) is boring, easy to forget, hard to spell and pronounce. 

Together we can do much better. Keep reading to come up with your best dog business name. 

Use Acronyms to Come Up Company Name

An acronym is different from a name made up of owner initials because it creates a new word. 

Some examples; IBM is an initial name (for International Business Machines) which is spoken as each letter separately – I -B- M.

An example acronym name is LEGO (short for Leg Godt – danish for “play well”) and is pronounced as one word.

Use this online tool to brainstorm some creative acronym business names.

Experiment with Wordplay and Funny Puns

Puns are jokes that exploit the different possible meanings of words – a play on words. They can make funny and catchy business names.

Some examples of dog service name puns;   Dirty Dogs, Srgt Dog, Old Dogs, Pet Theory, Pet Up

Have fun and get business name inspiration with this free Pun Generator tool.

Try Rhymes for a Catchy Business Name

Using a rhyming name can make your brand more memorable such as StubHub and 7-Eleven. 

Business names that rhyme has a musical quality that helps them stand out in customers’ minds. I used this free online rhyme tool to come up with these names for dog business companies:

Dogs Togs (great for pet fashion line)
Sand Dogs (great for dog grooming serving beach community)
Pog Dogs
Odd Dogs
Dog Wads

Utilize Descriptive Word Phrases for dog business names

Use keywords that describe your products and services and their benefits to create interesting and powerful dog business company business names.

Begin with your business type -“dog grooming”. Then create a list of related words such as; dog, puppy, cats, hounds, pooch, tail, wag, pets, pampered, clip, brush, wash, suds. 

Check out this free online related words tool

Combine these related words with other words such as; your location, name, or specialty pet service menu. 

Here are some pet salon-related example of names:

Sweet Pooches
Tip Top Tails
Clip & Snip Dog Groomers
Pack Leader Mobile Grooming
Clean Chase
Sweet Suds Pet Grooming

>>Check out my full list of 24 pro ways to brainstorm business name ideas here 

Step 3 – Select Your Best Dog Grooming Name Checklist  

By following my recommended steps above you will have come up with a long list of good dog grooming names. Next comes, the critical phase of evaluating your pet name ideas and selecting your perfect name. 

Use my pro checklist below of important criteria to help you make the best choice.

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