As one of the movie heroes said, “Blues is when a good person feels bad.” This music conveys of wide spectrum of emotional experiences, from joy to sadness. It’s is often lyrical, and is sometimes characterized by self-irony and satire. It’s a known fact that blues originated from African voodoo rituals. From the very start, blues has been going hand in hand with jazz, influencing a variety of music styles along the way. With its rich and vibrant history, blues becomes a powerful inspiration for unique branding.
What brands use blues logos
In the logo for the House of Blue, you can see the brand name with a burning heart in the center. Moody Blues enhanced its text-based logos with classic graphics. The Blues Foundation logo features a musician inside a frame. The Notodden Blues Festival opted for a combination mark with the recognizable image of a microphone.
What images to choose
Blues is a fairly old music genre. To emphasize the power of traditions, you can use a variety of music-related images, including a guitar, harmonica, microphone, guitarist, record, road, etc. Illustrations must be clean and concise. For example, it takes just a few lines to draw a recognizable silhouette of a guitar. Many brands opt for text-based emblems, making them look like outdoor signages from the beginning of the XXth century.
What colors to choose
The word “blue” in the name of the music genre leave no doubts as to what color to focus on. Apart from various shades of blue, consider using the classic black and white scheme. Other combinations are also possible. For example, you can explore neon shades that allude to night bar signs. Adjust your color palette to the blues style that fits your brand. For example, the New Orleans blues, which was influenced by the passionate Caribbean rhythms, is associated with intense colors. Country blues, on the contrary, evokes associations with warm and soft hues. When working on your emblem, think about the emotions that you want your branding to transcend.
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