The canary is a symbol of luxury and wealth, traditional for European culture. In general, the bird is associated with a home atmosphere, positivity, and beautiful singing. Logos with canaries are not very common, which is an advantage: You have more opportunities to create a unique symbol. A logo with these birds can be selected by concert agencies and karaoke clubs, educational institutions and advertising companies, or restaurants and bars. If the image of this bird aligns with the brand positioning, you can create a corresponding logo.
Who uses it?
The research company The Canary Lab uses a logo with a flying canary. Thus, it emphasizes its desire for development. Digital marketing agency Canary Jam Media was branded with a symbolic yellow bird, emphasizing the company’s creativity. The educational institution Canary High International School has a text-symbolic logo; the image of a yellow canary is harmoniously added to the font.
Which colors to choose?
The natural color of the canary is a range of yellow and white shades. A canary logo is often designed with a similar color scheme. This is justified, as it makes it easy to recognize the bird on the logo. However, if the name of the company already contains the word “canary,” the logo development can be carried out without restrictions. In this case, the bird can be depicted in any color, as well as in a one-color silhouette without drawing details. The same rules apply to the font color for text logos.
Which elements to choose?
A canary is a bird without any special external differences: ordinary, small, with a typical beak shape. To make it recognizable, you must draw an accurate detailed image and enhance it with a natural color. Another option is to add a bird’s head to the logo. Recognition will significantly increase if the name contains the name of the bird in the logo. In this case, you can portray the canary schematically or abstractly, without adhering to strict forms and proportions. Similar tips are relevant when you are developing a logo with a canary character.
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