A good car logo must tell a short yet informative story about your company, its customer service, and approach to work. This is why famous car brands stay loyal to their logos throughout the years. They may make slight changes from time to time but never veer off their original branding concept.
How to choose the right elements?
You don’t necessarily need to use icons directly related to the automobile industry. You can also benefit from abstract graphic images with a deep meaning. Many car brands rely on abbreviations. They take the first letter in the brand name and turn it into an edgy and recognizable symbol. Established companies with a long history tend to borrow interesting graphic elements from national flags, coats of arms, etc.
How to choose the right colors?
An essential part of car design, a logo is often found on the hood or grill of a car. This is why a logo and a car must match in color. When composing a color palette for your logo, consider using neutral shades, such as grey, silver, and black. These hues stand for reliability, progress, and dynamics. It’s as if these colors told your potential customers that your cars are the best choice in the market.
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