Market Your Business

Neutralize the Unspoken Objections to Increase Your Sales

By Bob Leduc August 27, 2013

Want to see an immediate increase in your sales? You will if you neutralize your prospects’ objections before you ask them to buy. You can increase your sales by neutralizing the unspoken objections your prospects may have to buying from you…before you ask them to buy. Neutralizing unspoken objections will increase the sales you get ...

Small Business Growth with a New Idea

by Connie Certusi, Executive Vice President, Sage North America August 27, 2013

Launching a new product or a new marketing initiative can raise the awareness of your company. Here are steps to take to help ensure the success of the launch. One common goal many small businesses and entrepreneurs share is that of growth – the desire to grow, grow, grow. One way to expand your ...

Make More Sales By Airing Your Dirty Laundry

by Clifford Mee August 27, 2013

Find out how pointing out your product’s negatives can actually result in more sales. There’s an old saying, “Don’t air your dirty laundry”. If you’re selling any product or service either online or offline this is horrible advice. You see sooner or later, your customers are going to find out the negative aspects of your ...

How to Run a Successful News Release Program

by Claire Cunningham August 27, 2013

It takes time to develop and execute public relations programs, and it can take time for them to yield rewards. Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising. Marketing public relations gives you cost effective ways to ...

Customers Are Your Friends — But They’re Different

by Cathy Goodwin August 23, 2013

When a customer complains is not the time to get your feelings hurt. Instead, remember they may be doing you a favor by pointing out a problem driving away other customers. Like many net junkies, I tend to sign up in haste and unsubscribe at leisure. Most sites make it easy… except for an ezine ...

U R a Brand! Interview with Author Catherine Kaputa

by Catherine Kaputa August 23, 2013

An innovative field guide to business success, U R A BRAND! combines today’s hottest business concept with the realities of the modern workplace to help business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Read an interview with the author, ...

Breaking the Voicemail Barrier

by C. J. Hayden August 23, 2013

Voicemail is a convenience to most of us, but to a salesperson trying to follow up with a prospect, it can present a huge barrier. Here’s what you need to know to make voicemail work for you instead of against you. Even if you never place a cold call, you still have to reach people ...

Understanding the Corporate Buyer

by C. J. Hayden August 23, 2013

Here are five important keys to working with the corporate buyer. Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There’s the possibility of repeat business worth many billable hours at respectable rates. But the best clients are not always the easiest ...

Lack of Business Isn’t Always the Problem

by C. J. Hayden August 23, 2013

If you’re not making money, attracting new clients may not be the answer. When you’re just starting out in business, it’s a safe bet that you need more clients. But what if you have been up and running for a while, and you’re still not making as much money as you would like? You may ...

Marketing the Real You

by C. J. Hayden August 23, 2013

Do feel uncomfortable marketing your business? If so, it might be because you are trying to be something you’re not. Put yourself at ease and get better results by learning how to market the real you. I often wonder how the practice began of pretending to be someone else in order to market your business. ...

Get Good Results from Radio Interviews (Part 1)

by Bryan Farrish August 23, 2013

Some parts of giving a radio interview are directly under your control and others aren’t, but you should be aware of all of them if you want your interview to be a success. In the first installment of this two-part series, learn what you should do to prepare before your interview. Some miscellaneous components are ...

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Market Your Business

Business Know-How

Neutralize the Unspoken Objections to Increase Your Sales

Small Business Growth with a New Idea

Make More Sales By Airing Your Dirty Laundry

How to Run a Successful News Release Program

Customers Are Your Friends — But They’re Different

U R a Brand! Interview with Author Catherine Kaputa

Breaking the Voicemail Barrier

Understanding the Corporate Buyer

Lack of Business Isn’t Always the Problem

Marketing the Real You

Get Good Results from Radio Interviews (Part 1)