✨ ZenBusiness ✨

What This Service Is Best Known For: Great low rates, feature-packed formation packages, and a dedication to giving back.

At ZenBusiness, we opened our doors in 2015 and have a unique approach to business formation services thanks to the use of automation to speed up and simplify several parts of the process. Plus, we have formed more than 500,000 businesses.

Let’s see how we stack up when compared to Filenow.

  • We’re one of the most affordable LLC services online. While Filenow’s pricing starts at $49 + state fee, we can form your new business for free (just pay your state’s required fee).
  • If you like seeing positive customer reviews, you’ll love ZenBusiness. With more than 12,000 reviews available online, it’s difficult to find more than just a small handful of negative reviews. Filenow also receives mostly positive feedback but with a much smaller volume (600+ reviews).
  • As a company, ZenBusiness has a commitment to giving back. Being a public benefit corporation, ZenBusiness offers 40 $5,000 small-business grants to our customers and loans money to help underrepresented entrepreneurs get their businesses off the ground.

If you want to use a socially conscious provider and get exceptional value, choose ZenBusiness.

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Northwest Registered Agent

What This Service Is Best Known For: Personalized customer support and a focus on registered agent service.

Northwest was formed in 1998, and with thousands of LLC formations since then, they’re an experienced and reliable option. If you’re looking for a solid mid-size company, they might just be the right choice for you. How do they compare to Filenow?

  • Northwest offers LLC formation service at the price point of $225, while Filenow has a $49 package (you’ll pay your state’s fee either way).
  • Northwest’s claim to fame is its personalized customer support network. While some competitors outsource their support to anonymous call centers in foreign countries, Northwest keeps it all in-house, with knowledgeable reps providing personalized service.
  • As you may have guessed from reading their name, Northwest Registered Agent focuses on offering registered agent service, and they include a year with any formation package. Filenow only includes registered agent service with its Premium package for $199. Furthermore, Northwest was the first major registered agent provider that locally scans each and every document they receive on your behalf.

Want to learn more? See our Northwest review.


What This Service Is Best Known For: Free LLC formations that still come with valuable features.

Incfile opened in 2004, and they’ve served more than 1 million businesses since then. Their popularity can be attributed to a number of positive qualities, from their low prices to their strong customer feedback. Let’s take a look at how they compare to Filenow.

  • Offering a free LLC service package that only requires you to pay your state fee, Incfile is one of the most affordable LLC services available. Meanwhile, Filenow charges at least $49 (+ state fee).
  • Incfile provides a full year of registered agent service with any LLC formation, while Filenow includes only the basics with its $49 Starter plan.
  • Customer feedback is a strong point for Incfile. They have more than 75,000 reviews available online, and they maintain high average ratings. Filenow has a much smaller volume of feedback, although its scores are also impressive.

Want to learn more? See our Incfile review.


What This Service Is Best Known For: Extensive marketing campaigns and a massive volume of customers served.

LegalZoom is one of the most popular LLC service providers in the industry. They’ve formed more than 2 million LLCs since they opened in 1999, and they’ve served more than 4 million total customers. They clearly serve a high volume of customers, but do they compare favorably to Filenow overall?

  • While Filenow charges at least $49 to form an LLC, LegalZoom starts its pricing for LLC formation service at $0 + state fee.
  • LegalZoom doesn’t include any valuable features with its free LLC formation service package. Even though Filenow’s baseline price point of $49 is much higher, it does include its company alerts system with every package.
  • Aside from their brand power and high customer volume, another pro for LegalZoom is their extended support hours that run from 8 a.m. to 10 p.m. ET on weekdays and 10 a.m. to 7 p.m. ET on weekends. That said, Filenow is a solid LegalZoom alternative.

Want to learn more? See our LegalZoom review.

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Identify the LLC package and services that fit your needs and then get started.








File in 2 to 3 weeks **




File in 1 to 5 days **



Top Features

More InfoWe do everything needed to file your application with the state and make your business official. Standard LLC Filing
More InfoWe’ll file your paperwork quickly and accurately. If there are any errors with your filing, our team will do what’s needed to make it right. 100% Accuracy Guarantee
More InfoKeeps you compliant with all state-required annual report and amendment filings to maintain LLC protections and avoid fines. Worry-Free Compliance
More InfoThis essential document is like the constitution for your business. Operating Agreement
More InfoOur fastest service puts you to the front of our line of filings. Our Fastest Filing Speed
More InfoOur team will secure your EIN from the IRS so you can open a business bank account, hire employees, and pay taxes. EIN
More InfoIncludes over 25 templates for contracts, service agreements, waivers, and more. Business Documents
More InfoGet online with a website builder tool optimized for traffic and customers. Business Website Builder
More InfoBuild and protect your brand by registering a private domain name that matches your business name. Domain Name with Privacy
More InfoStay organized and give your business more credibility with a business email. Business Email Address

File in 2 to 3 weeks **

1 year free, then $199/yr*

File in 1 to 5 days **

*SPECIAL OFFER – Get Starter for $0 plus state fees. Includes one optional free year of Worry-Free Compliance that renews at $199/yr.
**These filing times are averages and include our processing times and Secretary of State turnaround times which vary by state.

Customer Feedback Comparison

One of the most important aspects of any LLC formation service is the customer feedback the company receives. To help you analyze each company’s customer reviews, we decided to create this customer feedback comparison section that breaks down how these companies stack up next to each other in this crucial area.

LLC formation services can have customer feedback collections that vary considerably in both quality and quantity. With this in mind, we created the following comparison in an attempt to make it as easy as possible for you to compare these companies in an apples-to-apples manner.

  • Filenow: 650 reviews / 4.8-star average score
  • ZenBusiness: 12,456 reviews / 4.6-star average score
  • Northwest Registered Agent: 779 reviews / 4.7-star average score
  • Incfile: 75,223 reviews / 4.7-star average score
  • LegalZoom: 6,067 reviews / 4.5-star average score

Final Thoughts

ZenBusiness, Filenow, Northwest, Incfile, and LegalZoom are all popular LLC service providers. Depending on your preferences and the unique needs of your business, you may find that one of them meets your requirements better than the others can.

When it comes down to making a choice between these services:

  • At ZenBusiness, we have a well-rounded service offering that combines a free LLC formation service (just pay your state’s fee) with outstanding customer feedback.
  • Filenow could be a good fit if you like using smaller companies with solid customer reviews and you don’t mind paying a bit more.
  • Northwest is an option if you want personalized customer support and are willing to pay extra for premium services.
  • Incfile could be worth a look if you’re looking for a free LLC service and reasonably priced add-ons.
  • LegalZoom is an acceptable option if you prioritize using the most popular company.

Frequently Asked Questions About Filenow

  • Only one of these five companies provides state-specific publication services: ZenBusiness.
    Northwest does at least provide their customers with a set of instructions to complete their own publication requirement, but Incfile, Filenow, and LegalZoom don’t help at all. With this in mind, it’s a pretty significant advantage for ZenBusiness to be the only option in this guide for those of you who want help with New York publication service.

  • The filing times for Northwest and Incfile are quite close in most states because these companies use the same criteria to come up with their turnaround time estimates: the processing times of each state. While one of them might be a day or two quicker in a few isolated states, for the most part, there is no significant difference.

    LegalZoom and ZenBusiness, along with Filenow, have turnaround times that vary based on both state capabilities and which level of service you choose. LegalZoom’s cheapest package takes 30 business days, while their most expensive plan takes 7-10 business days. Meanwhile, we have turnaround times that vary somewhat from state to state, but processing speeds also depend on which package you select. Filenow has a similar setup, as it processes Premium package orders faster than it processes orders for the Starter plan.

  • LegalZoom and ZenBusiness have nearly identical refund policies that are of the most reasonable in this industry. With either of these services, you’ll receive a 60-day satisfaction guarantee. If you’re unhappy with the service for any reason, all you need to do is request a refund. Meanwhile, Filenow doesn’t offer refunds for LLC formation services.

  • You can. In fact, it’s not uncommon for entrepreneurs to form their own LLCs without professional assistance. However, there’s nothing quite like the peace of mind we get from using a business formation service that forms LLCs every day.

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

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