Starting a Business in California

Wondering how to start a business in California? You’re not alone. The Golden State, known for its golden beaches and diverse economy, has more new business formations per year than any other state. Not only is California home to Silicon Valley and a thriving entrepreneurial ecosystem, but its strategic location, highly educated workforce, and world-class infrastructure also make it a prime destination for startups. 

Beyond the business advantages, living in California means enjoying its natural beauty, diverse culture, and sunny weather. If you’re looking to establish yourself in the business world in this state, you’re already on the right track. In this guide, we’ll walk you through the essential steps to start a company in California.

Step 1: Come up with a business idea

Develop an idea for your new business entity. Most successful business ventures start with a solid business idea. Think about what you’re passionate about, where you see a gap in the market or a service that’s in demand in California. It might be something you’ve always dreamed of doing or a skill you’ve acquired over the years. Remember, the best business ideas often solve a problem or meet a specific need.

Once you’ve got a concept in mind, do some initial research. This might involve checking out existing businesses in your desired market, gauging interest from potential customers, or identifying trends in the Golden State that could support your business. Remember, it’s crucial to ensure there’s a market for your idea before diving in too deep.

Step 2: Create a business plan

Implement a well-thought-out business plan for your new venture. Having a brilliant idea is just the starting point — to turn it into a thriving enterprise, especially in a competitive landscape like California, you’ll need a clear roadmap. That’s where a business plan comes in. It not only provides direction but also helps potential investors or partners understand your vision.

Every business plan will look a bit different, but a good plan will include several basic components:

  • Executive Summary: This is a snapshot of your business as a whole. It gives readers a quick overview of your company’s mission, goals, and potential.
  • Company Description: This delves deeper into what your business does, its founding principles, and the problems it aims to solve.
  • Market Analysis: Understand the current market conditions in California, potential competitors, and your target audience.
  • Organization and Management: Detail your business structure, ownership, and the key team members who will drive your venture forward.
  • Services and Products Offered: A comprehensive list and description of the products or services you’re offering.
  • Marketing Plan: Outline how you plan to attract customers, from advertising strategies to promotions and public relations.
  • Funding: If you’re seeking to obtain business funding, specify how much financial backing you need and how it will be used.
  • Financial Projections: Present your expected revenue, expenses, and profitability. This section helps validate the viability of your business idea.

Drafting a detailed business plan might seem daunting, but it’s essential for securing investments and guiding your business toward success in the Golden State.

Step 3: Choose a business structure

Determine whether you’ll create a formal business entity. Before entering the Californian market, it’s pivotal to decide on a business structure. This choice will influence how you pay taxes, the amount of paperwork you need to file, and your personal liability. Each legal structure also has its unique advantages and drawbacks, so it’s essential to choose one that aligns with your business goals and future plans.

Sole Proprietorship

This is the most straightforward business structure. As a sole proprietor, you and your business are essentially one and the same, meaning all profits and liabilities are yours. It’s easy to set up, and this informal business structure offers complete managerial control. However, it also means you’re personally liable for all debts and obligations, which can be a significant risk.


In a partnership, two or more people share ownership of a single business. The partners contribute to all aspects of the business, potentially including money, property, labor, and skill. In return, each partner shares in the profits and losses. While it allows shared responsibilities and resources, disagreements can arise, and personal liability is still a factor for all partners (unless structured as a limited partnership).

Limited Liability Company (LLC)

An LLC is a hybrid structure that combines the simplicity of a partnership or sole proprietorship with a corporation’s asset protections. In limited liability companies, the owners, called members, usually aren’t personally liable for the company’s debts or liabilities. While an LLC offers flexibility and asset protection, there are more regulations to follow than with a partnership or sole proprietorship, and it can be more expensive to establish and maintain than informal business structures. However, LLCs have fewer regulations and red tape than a corporation while still providing limited liability protection.


A corporation is a separate legal entity owned by shareholders. This means the corporation itself — not the business owners (known as shareholders) — is held legally liable for the actions and debts incurred by the business. It offers protection against personal liability but can also be complex to set up and require more in-depth record-keeping and reporting.

Selecting the right structure is essential for your business’s long-term health and success, especially in a dynamic environment like California. Make sure to weigh the pros and cons and consider seeking legal counsel or expert advice to make an informed decision.

Step 4: Register your business in California

Depending on your chosen entity type, you may need to officially register your new company. Setting up shop in California means following all relevant rules and regulations, and if you’re a state-registered business entity like an LLC or corporation, this means choosing a unique name, getting a registered agent, and registering your business. Here’s what you need to know.

Name your business

Choosing a business name in California has its regulations. For LLCs, for instance, the name typically must include “Limited Liability Company” or abbreviations like “LLC” or “L.L.C.” Corporations may have similar requirements, especially if the business is a professional corporation. Your name also needs to be distinguishable from other registered names in use in the state, and you should check that your name isn’t infringing on a federal or state trademark.

While not required, it’s helpful to check that your name has a matching, available domain name. That way, you can establish a business website that’s easy for your customers to find.

Fictitious Business Names (DBAs)

If you don’t plan on using your legal business name for your day-to-day operations, you might consider getting a “doing business as” (DBA) name, which in California is typically referred to as a “fictitious business name.” Getting a fictitious business name is popular among small business owners who operate as sole proprietors and partnerships since, without one, they’d be using personal names, like “Jane Doe” rather than “Doe’s Designer Desserts.”

A business entity like an LLC or corporation is also allowed to use a fictitious name if they choose. For example, some use them to introduce new product lines without starting a second business. If you do decide to get a fictitious name, you’ll have to register at your county clerk’s office — California doesn’t handle these registrations at the state level.

Appoint a California agent for service of process

In California lingo, an “agent for service of process” is what’s commonly referred to as a registered agent in many states. This agent acts as your business’s official point of contact, receiving service of process, legal documents, and important state notices. LLCs and corporations in California must have one, but they’re optional for sole proprietorships and general partnerships. 

Technically, you can serve as your own agent for service of process, but we don’t recommend it. There are clear benefits to using a registered agent service, like ensuring the timely receipt and handling of critical documents and keeping regular business hours to accept essential paperwork. Plus, being served with notice of a lawsuit in front of customers can be bad for business. Our registered agent servicecan help you fill this role quickly, easily, and securely.

File your Articles of Organization or Incorporation

To officially kick off your LLC or corporation in California, you’ll need to file your business formation documents. In California, they’re called the Articles of Organization (for LLCs) or Articles of Incorporation (for corporations). Note that California has an additional requirement: both LLCs and corporations must also file a Statement of Information, which provides more details about the business, its ownership, and its management. This statement is due within 90 days of forming your business. Be sure to file both documents in a timely fashion to start off on a solid legal footing.

If you’re running a sole proprietorship or general partnership, the bright side is that you’re exempt from these state registration requirements. Getting registered in California might seem like a daunting process, but with careful steps and guidance, you’ll soon be on your way to doing business. If you require any help, our LLC formation and incorporation services can provide the assistance you need.

Step 5: Pick a location for your business in California

Choose a physical location for your new California company. The old adage, “Location, location, location,” holds especially true when starting a business. Your chosen spot can significantly influence visibility, accessibility, customer traffic, and even growth potential. In California, with its diverse landscape from bustling city centers to laid-back coastal towns, selecting the right business location can mean the difference between thriving and just surviving.

Before you sign any lease or purchase agreement, however, it’s critical to familiarize yourself with local zoning laws. Each city or county in California has specific zones determining which types of businesses can operate in particular areas. Ensuring your business location is compliant will save you from potential legal complications down the road. As you weigh your options, consider factors such as proximity to suppliers, accessibility to customers, and the overall vibe and values of the community.

Top California Cities to Form Businesses

San Francisco Bay Area (including San Francisco, San Jose, and Oakland): Global hub for technology and innovation. Strong in finance, international trade, and professional services.

Home to Silicon Valley and a major startup ecosystem.

Los Angeles: Multifaceted economy with strengths in entertainment, manufacturing, and fashion. Large consumer base and diverse population. Key location for retail and creative industries.

San Diego: Known for biotechnology, pharmaceuticals, and defense. Strong in tourism and telecommunications. Supported by major research institutions like UC San Diego.

Sacramento: Capital city with opportunities in government services, healthcare, and education.

Growing sectors include technology and renewable energy.

Strategic location for businesses interacting with state government.

Irvine: Noted for safety and planned urban layout. Strong sectors in technology, semiconductors, and consumer goods. Proximity to educational institutions like UC Irvine enhances access to talent.

Each of these cities offers unique opportunities based on their industry strengths and economic climates, making them attractive for different types of businesses from tech startups to manufacturing and creative industries.

Step 6: Get tax ID numbers

Acquire your federal employer identification number and any relevant state tax IDs. A federal employer identification number (EIN) is like a Social Security number for your business, assigned by the Internal Revenue Service (IRS). Most businesses structured as LLCs, corporations, or partnerships are required to have an EIN, especially if they plan to hire employees. Most banks require an EIN to open a business bank account.

Securing an EIN involves paperwork, but our EIN service can handle the process on your behalf, ensuring you get this crucial identifier without getting lost in the details.

For California-based businesses, you’ll also need to be aware of state-specific tax IDs. California businesses with employees typically require a state employer ID number (SEIN), as the registration helps set up business accounts with the California Employment Development Department. Your business may also need to register with the California Department of Tax and Fee Administration. These ID numbers help get you set up for sales tax, use tax, employment tax, or other state-specific taxes. Contact the California Department of Tax and Fee Administration to find out more about what tax registrations and responsibilities you have.

It’s essential to stay compliant with both federal tax and state tax requirements to keep your California dream running smoothly.

Step 7: Obtain California licenses and permits

Take care of licensing needs to operate your business in compliance with the law. California, with its thriving entrepreneurial ecosystem, doesn’t have a statewide general business license, but don’t take that as a sign to skip the licensing and permitting step altogether. Depending on your business’s location, local counties or cities might have specific licensing requirements to operate legally. For instance, opening a café in San Francisco might have different permitting needs than setting up a retail store in Los Angeles.

Industry-specific licenses add another layer of consideration. Whether you’re in healthcare, real estate, food services, or any number of specialized fields, there may be tailored permits and licenses that your business must secure. These can come at the federal, state, county, and even local levels.

With the vastness and diversity of California, it can feel overwhelming to determine exactly what’s needed for your venture. And unfortunately, there isn’t a single “one-stop shop” to verify all the business licenses you need. But that’s where we come in! Our business license report service can sift through the maze of requirements for you, ensuring you know which licenses and permits your unique business needs. Having these in order means you can focus on developing your business rather than fretting over paperwork.

Step 8: Open a business bank account

A business bank account helps you keep your personal and business assets separate. Launching a business also means embracing the financial responsibilities that come with it. One of the foundational steps in this process is setting up a business bank account. It’s not just about having a place to stash your earnings — it’s about professionalism, organization, and even legal protection.

Keeping personal and business finances distinct isn’t just a best practice — it’s essential. For LLCs and corporations, mingling personal and business finances can jeopardize the liability protection these structures offer. If you’re ever faced with a legal challenge, and a court finds you’ve been treating your business funds as personal finances (or vice versa), you risk “piercing the corporate veil.” This means you could be held personally liable for business debts and liabilities. 

Beyond legal concerns, separate accounts for business entities can also make tax time less complicated and help present a professional image to clients, investors, and partners. So, as you journey into the California business landscape, ensure that one of your first stops is a trusted financial institution to set up your business bank account.

Step 9: Fund your business

Supply your business with sufficient startup capital to improve your chances of success. Fueling your entrepreneurial dream requires more than just passion and a plan — it often requires capital. Business funding isn’t merely about having money in the bank — it’s about helping ensure you have the resources to handle unforeseen challenges, seize growth opportunities, and maintain sustainable operations over time. For many, securing the right amount and type of funding can mean the difference between a thriving venture and one that falters before it truly begins.

Luckily, today’s entrepreneurs have a range of funding options at their fingertips. Traditional bank loans remain a solid choice, with their structured repayment terms and potentially lower interest rates. For those seeking more flexibility, crowdfunding platforms like Kickstarter or Indiegogo offer a chance to raise capital directly from supporters. Venture capital and angel investors can provide significant funds, though often in exchange for equity.

You can also apply for a small business grant from your city, state, or organizations like the Small Business Administration. And for some, bootstrapping — relying on personal savings or reinvesting business earnings — affords them the control they desire over their financial destiny. Whatever your choice, align your funding strategy with your business goals and needs to set a solid foundation for success.

Step 10: Insure your business in California

Equip your business with the right insurance policies. Every entrepreneur embraces risk as part of their journey, but there are some risks that simply aren’t worth taking. That’s where business insurance comes into play. In the unpredictable business world, insurance acts as a safety net, protecting you from unforeseen setbacks and potential financial disasters. Whether you’re a small startup or a burgeoning enterprise, business insurance is a vital aspect of safeguarding your venture’s future in California.

One of the most fundamental coverages to consider is general liability insurance. This acts as a protective shield against claims of bodily injury, property damage, or even reputational harm related to your business operations. Depending on the nature of your venture, you might also need property insurance, workers’ compensation, professional liability, or a host of other specialized policies. As you chart your course in California’s vibrant business landscape, remember that the right business insurance isn’t just about ticking a box — it’s about peace of mind and helping ensure the longevity of your business dream.

Step 11: Market your business

Develop a marketing plan for your California business. In today’s digitally driven world, even the most innovative product or service can get lost in the shuffle without effective marketing.

A robust marketing plan isn’t just about selling products and services — it’s about establishing a connection with your target audience, building brand loyalty, and setting your business apart in a crowded marketplace. From your business’s inception, having a clear and strategic marketing approach is key to sustaining growth and achieving your goals.

Start with the basics: A professional website acts as your digital storefront and is often the first impression potential customers have of your business. Our website builder makes crafting a sleek and user-friendly site a breeze, even if you’re not tech-savvy. Complement your online presence with cohesive branding, including a memorable logo.

Beyond that, an advertising campaign — whether through traditional media or digital platforms like social media — can amplify your reach and draw attention to your offerings. In a vast market like California, standing out is crucial — and effective marketing can be your ticket to making a lasting impact.

We can help!

Venturing into the world of business can be overwhelming, but with ZenBusiness by your side, the process is less stressful. Our LLC formation services and corporation formation services simplify the complexities of starting up in California. And the best part? You can begin today for $0 (plus state fees). With dedicated support at every turn, we guide you through the maze of paperwork and decisions, helping ensure you’re not only compliant but confident. 

Whether you’re starting a tech startup in San Francisco or a boutique café in San Diego, we can help make your dream of owning your own business a reality. With ZenBusiness, the focus remains where it should be — on nurturing and growing your business while we handle the nitty-gritty details. Explore the exciting Californian business landscape with us as your trusted partner!

Starting a Business in California FAQs

  • San Francisco can be a prime city to start a business in California. Renowned for its technology-driven ecosystem, it offers entrepreneurs a rich pool of talent, venture capital, and networking opportunities. The city’s innovative spirit and diverse economy can make it an ideal hub for various sectors, from tech startups to arts and culture endeavors.

  • Bakersfield stands out as one of the more affordable places to start a business in California. With lower rent prices, labor costs, and living expenses than larger metropolitan areas like Los Angeles or San Francisco, entrepreneurs often find it more cost-effective to establish and operate small businesses in Bakersfield.

  • Those looking to dive deeper into starting a business in California can explore resources provided by the California Secretary of State’s office. Additionally, the Small Business Administration (SBA) offers extensive information and assistance for new entrepreneurs in the state. Local Chambers of Commerce and Small Business Development Centers (SBDCs) are also invaluable sources of guidance and expertise.

  • In 2022, California introduced a new online filing portal for a large number of business filings. There are more than 140 forms you can now file online, including those necessary to form an LLC or corporation. This change makes it easier and faster to create your business in California.

  • The cost to start a business in California can vary based on the type of business entity you’re forming and other related factors. For instance, filing the Articles of Organization for an LLC carries a $70 filing fee, while filing the Articles of Incorporation costs $100. However, other expenses like a Statement of Information ($20 for LLCs, $25 for corporations), business taxes, licenses, permits, and ongoing state fees can add to the total. Additionally, consider operational costs, such as rent, utilities, and payroll. It’s advisable to create a detailed financial plan or consult with a business advisor to get a better understanding of the expected costs.

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

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Written by Team ZenBusiness

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