- Embossing materials
- Embossing methods
- Embossing techniques
- How much does it cost?
- Bottom line
A bond between your emblem and your audience reminds human relations. Once a beautiful logo catches your eye, you’re instantly hooked. You start examining color shifts, typography, unusual graphics… Your read the brand name trying to guess what it stands for. You think about what products or services the brand might be offering. Finally, you’re willing to check out the company’s site or social media pages. Sound like love at first sight, right? Sadly, loves tends to fade away. With time, your logo is becoming less and less attractive to your audience. How do you stir up customers’ interest without making drastic changes to your branding? How to do refresh your logo while keeping its personality? It’s easier than you think. Let us introduce to you logo embossing!
Metaphorically speaking, embossing allows your logo to escape its “two-dimensional prison” by making it voluminous. Creating such an impressive visual effect is surely not cheap. Upon reading this, you might be wondering: “Hmm, do I really need that?” To help you answer this question, we’ve listed the key advantages of embossing. Let’s find out what makes this technique so popular among companies.
- Original idea
- Visual impact
- Solid result
- “Touchable” logo
Embossing has a number of applications. You can emboss your logo on:
- brand identity designs (business cards, letterheads, envelopes, labels, packaging, etc.);
- branded clothing made of fabric or leather;
- souvenirs (notebooks, diaries, keychains, bracelets, stationery, etc.).
In other words, you can emboss your logo on literally any product you’re going to use for promotional purposes. The only requirement is that the material the object is made of is suitable for embossing.
You can order embossed branded products and other promotional items in bulk, through companies like GSJJ Promo, who offer free artwork assistance. Their design team will suggest the suitable materials and take care of the logo embossing on any products and make sure the design is impressive.
Cliché is a template of your logo (or any other image or word) used to make the logo impression on the embossing material. Below we’ve listed the most common embossing materials and their run length (i.e. how many impressions they can produce):
- zinc (up to 10,000 impressions);
- magnesium (50,000-60,000 impressions);
- copper (50,000-60,000 impressions), chromed copper (up to 1 mln impressions);
- brass (20,000-30,000 to 300,000 impressions);
- steel (more than 100,000 impressions);
- polymer (500 to 1,000 impressions).
Embossed logos have the advantage of looking good across multiple surfaces, including:
Leather and leather substitute
These materials are ideal for embossing. You can emboss your logo on any object made of leather or its substitute, whether it’s a book cover, business card holder, wallet, belt, gloves, etc.
Paper and cardboard
Second on our list, paper and cardboard are two relatively cheap embossing materials. Stylish and nice to the touch, a paper business card with an embossed emblem is sure to stand out among regular cards.
If your business has to do with the production or selling of plastic products, you’ll have no problem embossing your corporate imagery on your goods.
If you’ve decided to emboss your logo on metal souvenirs and promotional items, you need to be patient because metal is one of the trickiest materials for embossing. Plus, making an impression on a metal surface requires the use of special cliché.
Embossing on a wooden surface imitates a manually carved image. It looks artisanal and therefore expensive. If wood has a symbolic meaning for your brand, you’re destined to try out logo embossing!
Good news for clothes designers. Have you ever thought of embossing your brand imagery on your items? A three-dimensional emblem will turn a generic piece of clothing into a true work of art! You can experiment with a variety of fabrics to see which ones are best suited for embossing.
There are more than one way of applying your three-dimensional logo on your selected surface. Be sure to choose the embossing method wisely because it affects how much the final result will cost you and what it will look like. Before going to the print shop, it might be a good idea to do a research on the key embossing methods. Meanwhile, we’re giving you a quick overview.
- Blind embossing
- Foil embossing
- Multilevel embossing
All the embossing methods addressed earlier can be performed using either cold or hot technique. The choice of the technique depends on your budget, time, selected material, and desired effect.
- Cold stamping
- Hot stamping
How much does it cost?
It’s hard to tell in advance how much your logo embossing will cost you. The price depends on a whole range of factors:
- prices at your selected print shop;
- number of items you want to emboss your logo on;
- embossing method and technique;
A sure way to minimize your expenses is to choose blind embossing on paper, cardboard or leather (natural or substitute). If you still don’t have a corporate emblem, you can easily get yourself one using an online logo generator, such as ZenBusiness. How does it work? It’s super easy! You simply need to enter your company name into the field below and let ZenBusiness take care of the rest!
If you’re looking for a smart way to add visual impact to your promotional products, you should consider embossing your logo on them. Embossing is available in a variety of methods and techniques to suit any needs and budget. The result looks simple and striking at the same time, making your customers single out your brand among others.