LegalZoom vs. Tailor Brands

Read the LegalZoom vs. Tailor Brands LLC formation service comparison review below or choose ZenBusiness today.

Starts at $0 + state fees and only takes 5-10 minutes

Excellent 4.8 out of 5 stars 15,394 reviews

Are you looking to form a new limited liability company (LLC), but you’re not sure which of the many formation services can best assist you? Companies like Tailor Brands and LegalZoom can do the heavy lifting for you, but how do you know which one you should use? In this Tailor Brands vs. LegalZoom LLC service comparison, we’ll walk through their main commonalities and differences.

LegalZoom vs. Tailor Brands key differences

LegalZoom and Tailor Brands are both good LLC formation services, and either one of them can form a compliant entity. However, LegalZoom has a few advantages, starting with its strong customer feedback reputation. LegalZoom has thousands of mostly positive customer reviews available online, whereas Tailor Brands has more of a mixed bag.

Another important difference is that LegalZoom has a 100% satisfaction guarantee (it’s nearly identical to ours at ZenBusiness), while Tailor Brands has a much less forgiving refund policy. If you would like to learn more about these two service providers, read on to discover all the relevant details.

5 Things They Have in Common

1) Affordable: Tailor Brands and LegalZoom can save you hundreds of dollars over hiring a traditional business attorney to draft and file your Articles of Organization. Furthermore, given the relatively basic nature of the LLC as a business structure, you may not need a lawyer’s expertise in the first place.

2) Customer Support: Even though you’ll be saving a considerable amount of money, you still won’t be going it alone. With LegalZoom and Tailor Brands, you have access to their helpful customer service reps who can answer your questions. No need to waste time trying to find the answers for yourself.

3) Experience: If you prefer to conduct business with experienced companies, look no further. Tailor Brands and LegalZoom have each formed thousands of businesses over the years. They’re legitimate operations that know how to get the job done right.

4) Additional Services: If you want other business services like ongoing compliance assistance or an operating agreement template, Tailor Brands and LegalZoom can help you with much more than just your formation itself. There’s no need to shop around at multiple companies when you can get everything you need under one roof.

5) Educational: Looking for more info about business services before you buy? Still thinking about the do-it-yourself route? Whether or not you end up using Tailor Brands or LegalZoom for LLC service, their online blogs and learning centers are packed with free information about tons of business topics.

LegalZoom vs. Tailor Brands Comparisons


LegalZoom: While LegalZoom does offer a $0 (+ state fee) LLC package, the number of upsells can get overwhelming — and expensive. Its $249 Pro package adds an operating agreement template, EIN acquisition, and a business licensing guide, while its Premium package for $299 adds attorney guidance with your LLC formation. It costs $249 per year to add registered agent service.

Tailor Brands: Tailor Brands offers a $0 (+ state fee) LLC service package that only includes the basics of company formation. Its $199 Essential plan adds ongoing compliance assistance and an operating agreement template, while its $249 Elite package adds a website-building tool and some branding features.


LegalZoom: LegalZoom has formed more than 2 million businesses and served 4+ million customers since it was launched in 2001.

Tailor Brands: Tailor Brands was launched by three entrepreneurs in 2015 and is headquartered in New York City. On its website, Tailor Brands says it has served more than 50 million customers, although it doesn’t note how many businesses it has formed.

Customer Support

LegalZoom: LegalZoom offers phone and email support. We reached out twice via the email form on their site, but it took them a full week to respond. The response we received was generic, thanking us for reaching out but not answering our question.

When we contacted them via phone, our question was answered thoroughly. The representative went into detail about our different options and then sent us an email with their direct extension so that we could reach out directly with questions. Overall, while their customer service via phone is good, their online support could be improved.

Tailor Brands: You can reach Tailor Brands by phone or email. You can also submit help requests using the contact form on its website. In our experience, their reps are helpful and courteous, and we haven’t waited too long to hear back from them. However, we couldn’t find any information about Tailor Brands’ hours of operation.

Turnaround Times

LegalZoom: Their turnarounds are based on which package you order rather than which state you’re forming in. With their most expensive package, you could receive your finalized business formation documents in 7-10 business days, but their cheaper packages take as long as 30 business days (six weeks).

Tailor Brands: With Tailor Brands, turnaround times depend on two things. First, each state has its own timelines for processing LLC formation paperwork. Secondly, Tailor Brands takes around 14 business days to file documents for Basic customers, while purchasers of its premium packages get a two-business-day processing speed.

Customer Reviews

LegalZoom: We found 6,000+ reviews for LegalZoom, and while they do have some negative reviews mixed in, a majority of this feedback is positive. Their satisfied customers often talk about how convenient and easy it is to use LegalZoom’s services.

Tailor Brands: While Tailor Brands receives decent customer feedback, with a 3.8 out of 5 average score out of nearly 4,000 reviews on Trustpilot, there are some undesirable trends in its reviews as well. For instance, while 66% of its reviews are perfect scores, 24% of Tailor Brands’ reviews are one-star clunkers.

Ease of Use

LegalZoom: First, you’ll pick your business entity type (LLC, corporation, nonprofit) and which of LegalZoom’s three packages you’d like to purchase. From there, you fill out your business information and payment details over a series of screens that also include upsells for registered agent service, an operating agreement, an EIN, a license research package, ongoing compliance assistance, a tax consultation, ongoing legal guidance, standard or complex tax returns, a legal protection plan, two options for business bank accounts, expedited processing, and an LLC kit and seal.

Tailor Brands: Tailor Brands makes the LLC formation process fairly simple. First, you’ll choose your entity type and your state. Then, you’ll walk through several screens where Tailor Brands invites you to purchase add-on services. You’ll then choose your package, provide some basic information about yourself and your business, and submit your order.

Additional Services

With either Tailor Brands or LegalZoom, you have access to a selection of additional services that can help you grow and maintain your business. As you might expect, these companies offer many of the same services, as either can help you with ongoing compliance assistance, operating agreement templates, registered agent service, and more.

However, there are also some services that are only available from one company or the other. For instance, LegalZoom provides its customers with a broad selection of personal services (like estate plans, wills, and more), which are features that Tailor Brands lacks. However, Tailor Brands has more options for business branding tools than LegalZoom.

Which is the better LLC service?

Tailor Brands and LegalZoom have many similarities in the way they provide LLC service, but they also differ in a few key ways. Furthermore, depending on your specific needs and priorities, your preference may vary.

If you’re not yet decided between Tailor Brands and LegalZoom, let’s review a couple of scenarios that may sway you in one direction or the other.

Choose Tailor Brands if:

If you want a free LLC formation service package from a company with lots of advanced branding and logo tools, Tailor Brands could be worth a look. In general, they’re a good LegalZoom alternative.

Choose LegalZoom if:

If you’re looking for low prices from a company with a strong customer feedback reputation and a massive client volume, LegalZoom might be a good choice for LLC service.

🎉 Choose ZenBusiness if:

If you’d like to form your LLC for free (+ state fees), we’re an excellent choice. We also have a higher volume of positive customer reviews than either LegalZoom or Tailor Brands. Form your LLC quickly and get more tools to start your dream business.

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File in 2 to 3 weeks **




File in 1 to 5 days **



Top Features

More InfoWe do everything needed to file your application with the state and make your business official. Standard LLC Filing
More InfoWe’ll file your paperwork quickly and accurately. If there are any errors with your filing, our team will do what’s needed to make it right. 100% Accuracy Guarantee
More InfoKeeps you compliant with all state-required annual report and amendment filings to maintain LLC protections and avoid fines. Worry-Free Compliance
More InfoThis essential document is like the constitution for your business. Operating Agreement
More InfoOur fastest service puts you to the front of our line of filings. Our Fastest Filing Speed
More InfoOur team will secure your EIN from the IRS so you can open a business bank account, hire employees, and pay taxes. EIN
More InfoIncludes over 25 templates for contracts, service agreements, waivers, and more. Business Documents
More InfoGet online with a website builder tool optimized for traffic and customers. Business Website Builder
More InfoBuild and protect your brand by registering a private domain name that matches your business name. Domain Name with Privacy
More InfoStay organized and give your business more credibility with a business email. Business Email Address

File in 2 to 3 weeks **

1 year free, then $199/yr*

File in 1 to 5 days **

*SPECIAL OFFER – Get Starter for $0 plus state fees. Includes one optional free year of Worry-Free Compliance that renews at $199/yr.
**These filing times are averages and include our processing times and Secretary of State turnaround times which vary by state.

Frequently Asked Questions About LegalZoom and Tailor Brands

  • We think LegalZoom’s Basic plan for $0 (+ state fee) is an excellent choice. While it doesn’t include any advanced features other than a website package through a third-party partnership with Wix, it’s still hard to complain about getting your LLC formed for free.

  • LegalZoom doesn’t help with this process, and Tailor Brands doesn’t offer New York publication service, either. It’s unfortunate, especially when some competitors (like us at ZenBusiness) offer formation services along with state-specific compliance requirements like publication. Check out our New York publication service for more information.

  • To be honest, both of these companies have quite a few upsells, although we don’t have much of an issue with Tailor Brands in this area because they don’t overload the order form with them. That said, LegalZoom has lots of upsells, potentially amounting to well over $1,000 if you opt into all of them.

  • Tailor Brands does not have a customer-friendly refund policy. Tailor Brands says that it has different refund policies for varying situations, depending on what you bought and when. If you need a refund, you’ll need to email and hope they agree to issue it. For what it’s worth, they likely won’t grant a refund for LLC formation service.

    On the other hand, LegalZoom has one of the industry’s best refund policies. They provide their customers with a satisfaction guarantee that says they will grant a refund to anyone requesting one for any reason within 60 days of their purchase. They don’t even have a convenience fee, which is the icing on the cake. It’s nearly identical to the refund policy we have at ZenBusiness.

  • LegalZoom, one of the most well-known services online, has formed more than 2 million businesses since 2001. Check out the comparison reviews below if you’d like to see how this giant stacks up to other good LLC websites.

    LegalZoom compared to:

  • Tailor Brands’ turnaround times are primarily based on each state’s formation speeds. In addition, Tailor Brands offers faster internal processing for customers who purchase their premium package rather than the free option.

    Meanwhile, LegalZoom bases its turnaround times on which package you purchase:

    • Economy: 30 business days
    • Standard: 15 business days
    • Express Gold: 7-10 business days
  • You can. In fact, plenty of people do form their own LLCs without assistance every day. However, we simply like to caution our readers that because every state has its own requirements to form an LLC, it can be a hassle to familiarize yourself with the details of your state’s specific rules and regulations.

    In addition, we appreciate the peace of mind we get from hiring a professional service because we trust their expertise. Services like ours at ZenBusiness can form your LLC for free as long as you cover the state fee.

  • In our opinion, Tailor Brands’ offering of several helpful branding tools is an advantage over many competitors. As for LegalZoom, it has a far better customer feedback reputation than Tailor Brands, with thousands of positive reviews available online and only a small handful of critical feedback.

  • Tailor Brands offers registered agent service and annual reports for $199 each per year. It’s worth noting that you can currently only purchase registered agent service from Tailor Brands if you add it to your LLC formation service. With LegalZoom, you can get registered agent service for $249 per year, and their annual report service is available for $99.

Disclaimer: The content on this page is for information purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

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