People see dozens of stores on the Internet and on the streets. So how to ensure that they come to you? The first step is to come up with a creative name that will tell customers what products you offer and what advantage you have over your competitors. We will tell you how to do this in the article.
First, let’s figure out what features distinguish effective grocery store naming.
Help customers understand what products or benefits you offer from your name. The title may be related to:
Choose the category that represents the brand best and write a list of a few dozen words and phrases that are associated with the main characteristics. This list will be useful for generating titles.
Are you opening a grocery store? There is surely a similar store in your city or area. Are you planning to sell desserts? See how many competitors already offer such products.
Competitive analysis is necessary in order not to repeat existing names and stand out in the market. Analyze the names of other stores, their work, and methods you can borrow.
You already have the results of the brainstorming session you started with. Time to come up with a name based on the associations written out:
It is best to learn from real examples, so we have prepared a selection of creative names for different stores. Learn and apply the techniques that brands have used.
Whole Foods Market – the name literally conveys the concept of an American supermarket chain that specializes in the sale of whole, natural, organic products.
The World’s Best Fruit – with the help of this phrase, the company declares that all products here are fresh, varied, and carefully selected.
The Cruelty Free Shop reflects the brand’s concept: to sell healthy products for which animals are not killed.
Back to Eden Bakery – the name conveys the brand’s mission: to create not just an institution but also a community where you want to return for healthy desserts.
The name Greendale is associated with organics and a healthy lifestyle. The name also refers to the history of the founders of the brand, who have been engaged in agriculture for decades.
An abbreviation is an effective technique to create a unique name. So, the network of German low-price stores ALDI is an abbreviation for the names of the founding brothers (Albrecht) and the word “diskont” (“discount”).
Draw customers’ attention to your brand both offline and online. The best advertising for an offline store will be a sign. Additional promotion tools are packaging, interior design, and discount coupons with your name. On the Internet, place the name on the site, social networks, and banner advertising.
To come up with a creative grocery store name, start from the product you offer and your customers’ expectations. Don’t be afraid to be creative and use the name at the maximum number of points of contact with the target audience so that you will be remembered and recommended to friends.