Are you planning to make or sell toys? Your company will need a creative name that both kids and parents will love. We have made step-by-step instructions that will help you come up with an interesting name.
Four steps for naming a toy company
To develop a name, you must know your business, target audience, and market. Only then can you start naming. Let’s talk about everything step by step.
This stage includes several semantic blocks.
Here are some ideas which can help you build the foundation for your company name:
We advise you to write several dozen associations for each item: these can be the names of toys, the names of children’s books, quotes from fairy tales, cartoon characters – whatever comes to your mind.
Collect all the associations and start combining them in different ways. The free ZenBusiness online generator will help with this: based on keywords, the service will endlessly offer creative ideas. We advise you to visualize them immediately by trying to create a logo based on names. Moreover, it can be done in a few minutes.
Choose up to 10 names that seem best for you and proceed to check. The best name has the following characteristics:
To help you with your brainstorming, we have selected examples of company names that work in the toy industry. Let’s take a look at the naming techniques they used.
The Swedish brand Mjuky produces and sells handmade knitted toys. “Mjuk” means “soft” in Swedish: this name reflects the main characteristic of the product and inspires a feeling of comfort and safety.
The Australian store sells only plush animals, from birds to wild animals. The trade offer is expressed in a simple and understandable company name – Plush Zoo .
Not everyone knows that the name of the iconic LEGO sets is an abbreviation that expresses the philosophy of the brand. “Leg godt” means “Play well” in Danish.
Are you opening an offline store with toys? The main branding tools will be an attractive sign, interior design with a name, print advertising (catalogs, discount coupons, flyers) and accessories (for example, small branded gifts for children). Do you make toys? Put a name on each toy. Don’t forget about the online presence: use your name on the site and social networks.
Successful branding for a business related to children is one that touches the emotional sphere of customers every time they interact with the company. Your task is to interest, endear, and gain trust so that buyers want to come back to you again and again.