When choosing a name for a financial company, it is important to strike a reasonable balance between conservatism and over-creativity. Try to make the name stand out in the market, but not outrageous or provocative. We will tell you how to achieve this result in the article.
We offer you to get acquainted with the basic principles of developing a name for a financial business and techniques that will help create an original name.
Simplicity and conciseness are an axiom for branding any business, including a financial one. Forget about hard-to-pronounce words, complex abbreviations, or combinations of specific terms.
Be careful with last names, especially long ones that are hard to remember. In addition, if the surname is not familiar to customers, it will not tell them about the brand, which means it will not inspire confidence.
The successful name of a financial company speaks of seriousness, reliability, loyalty, and achievement of goals. Therefore, the title should avoid cliches, beautiful meaningless phrases, memes, ambiguities, or humor: instead, it is better to demonstrate restraint and intelligence.
When you start picking a name for a financial brand, you will notice that most competitors often use the same set of words: “capital”, “finance”, “investment”, “banking”, etc. So to stand out in the market, analyze the following parameters:
Use the results of the analysis to generate names: combine frequently used words with original ones – this way, you will simultaneously demonstrate industry affiliation and the human face of the brand. The ZenBusiness online name generator will help with this: enter different combinations of words in turn until you pick up several suitable options. To visualize them, you can immediately create a logo and other corporate identity elements based on any name.
To choose one name, analyze your list with options. You can also ask the opinion of colleagues and the target audience. A good name meets the following criteria:
Do you need help brainstorming? We picked up examples of naming successful companies: let’s analyze the techniques they used.
The name Freedom Peak Financial combines the banal definition of “financial” with the bright image of “mountain peak”. In this way, the ultimate goal is visualized, which the investment advisory company helps to achieve.
The name Want Broker expresses the desire of the target audience looking for a specialist in the stock and currency markets.
Select Car Leasing is a clear commercial offer for potential customers. It is immediately clear what the company specializes in and what questions to contact here.
Outsurance used a “smart” wordplay, replacing the first part of the word “insurance”. Although the name has evolved into the original, the word remains easily recognizable.
If you have an office, use the name in its design and communication with customers: hang a sign on the facade and signs on the doors and print printed products (envelopes, notepads, letterheads, and business cards). If you work online, design your website, social media, email signature, and banner ads with your name.
The name of a financial company is the first step toward building a brand identity and dialogue with potential clients. To come up with an interesting name, tell consumers what to expect from the brand, demonstrate intelligence, and do not overuse humor.