Are you going to open a flower business and come up with a name? We will share a strategy for a simple and beautiful naming and show how it works with real examples.
Simple, inspiring, telling about the business – these are the main criteria for a good name for the flower business. Let’s see how to achieve this step by step.
Step 1. Start with business analysis. Answer a few questions to narrow your search:
Step 2. Brainstorm: come up with a few dozen associations for your business. Write down all the words and phrases that come to your mind:
Step 3. To get ideas based on your associations, use ZenBusiness online generator . Enter keywords in different combinations and get interesting title options. Make a list of your favorite names.
Step 4. Analyze the options from the list according to the following criteria:
Step 5. Get rid of all inappropriate names and make a short list (up to five options). Test them: arrange a poll among subscribers on social networks or ask the target audience their opinion. Choose one name and create a logo, slogan, corporate colors, fonts, business cards, and other corporate identity elements online based on it. Your branding is ready!
How to come up with a good name? Take an example from existing ones. We have prepared a selection of names from different niches of floristry.
The name Bloomex is derived from “bloom”. Customers are offered not only bouquets but also other components of the “blooming” life: gourmet baskets with gourmet delicacies, spa baskets, balloons, and various gifts.
Florabelle Living (which is literally translated as “beautifully blooming lifestyle”) offers inspiration to transform your home with artificial flowers and trees, furniture, décor, designer lighting, textiles, and other accessories to help your home “flourish”.
Edible is a simple and “delicious” name for a shop that sells fruit and chocolate bouquets that you can actually eat.
Bloom Floral Design – this name literally conveys the direction of the company, which is engaged in floral design for weddings and other special occasions.
It is not enough to come up with an original name – you need to provide it with as many points of contact with customers as possible.
For the flower business, such offline points as a sign, interior design of a store, flowers and gifts packaging, and transport are especially relevant. It is also worth creatively approaching the design of printed products: business cards, flyers, and booklets. As for promotion on the Internet, the design of the website and social networks are important.
To create an unusual flower business name, combine analytical and creative approaches: study your niche and target audience, and then connect the emotional component to tie customers to the brand.