“Brand names are more important online than they are in the physical world”, said Amazon founder Jeff Bezos. Therefore, choosing an interesting name is one of the main tasks when opening an online store. We will tell you about the nuances, which should be taken into account in the article.
The original name will help the online platform stand out in the market and win the attention of buyers. When coming up with a name, try to combine creative and technical approaches.
Hundreds of new stores appear on the Internet every day, so you will surely find many competitors online. Learn their names, words, and the tricks they use most often. Try to come up with a completely different name.
The best name for an online store is one that is easy to remember and type: short and relatable to your products. This advice is not so easy to follow, given that most of the simple names have already been sorted out. Fortunately, there is a way out: you will find more about it in the next paragraph.
The basis for naming is usually words that convey the characteristics of products or the end result for consumers. To create a unique name, this base needs to be “colored”. We will share several working strategies.
The brand name must match the Internet domain name. Therefore, before making a final choice, make sure that such a domain is available. There are two main types of domains:
Let’s take a look at what creative solutions online brands have found for their names.
The name Super Ink Clothing refers to the characteristic of the product – high-quality dyes that do not fade and help to express individuality.
See more examples here.
The Spanish store Tiendanimal used a simple but effective trick by combining double “A’s” in the name. So instead of Tienda Animal (“Animal Store”), a neologism with two perfectly readable words appeared.
In the simple and short name of the Storq maternity store, two tricks work at once: a wordplay and an associative series. This word is unique, but it sounds very similar to “stork”, which refers to the theme of the birth of children.
Skin Library is the name given to a store that specializes in Korean skin care products.
The name Smart Market briefly and clearly describes the goods that can be found here.
The name Cookies was built on an associative technique: sweets remind us of childhood and evoke positive emotions.
The name Your Smoke is a direct indication of the characteristics of the goods that can be found in the store.
In the case of an online store, the website is the face of the brand. Use the name in several places: in the header, footer, other key elements (menu, order page, company information). Social networks and banner advertising will be other important promotion tools.
To come up with an original name for an online store, analyze the main ideas that you want to convey to customers and get creative. This will help create a simple, creative, and catchy name that will make you stand out in the market.