Starting a General Contracting Business

Launch your general contracting venture with confidence. Discover key steps, from market analysis to client engagement, in our in-depth guide.

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Launching your own general contractor business requires a blend of construction expertise, project management skills, and entrepreneurial spirit. With initial startup costs ranging from $15,000 to $500,000, the industry can offer profit margins of 10% to 15%. Whether you’re passionate about residential or commercial projects, this venture could be your blueprint to financial success. Examine the details as we break down the steps to establish your general contracting enterprise.

Considerations Before Starting a General Contractor Business

Initial InvestmentStartup costs have a broad range from roughly $15,000 to $500,000, depending on equipment, tools, software, staffing, and office space needs.
Skills RequiredStrong knowledge of construction practices, project management, leadership, budgeting, customer service, and local building codes are important skills for a general contracting business owner.
DemandThis industry typically has steady demand with peaks during construction seasons (usually in the warm summer months). There can be residential and commercial opportunities.
LocationAdministrative tasks are often handled at the company’s main office (which can be home-based), but most work is performed on-site at construction locations.
HoursThe general contracting industry typically includes regular work hours but may require extended hours depending on project deadlines.
Permits and LicensesGeneral business licenses are required in some areas. You may also need a contractor’s license (requirements vary by state). Most construction companies also need general liability and workers’ compensation insurance.
Profit MarginTypically between 10% and 15%, depending on the project type and scale.
ChallengesProject delays, cost overruns, managing subcontractors, safety concerns, and regulatory compliance are all potential challenges.

How to Start a General Contracting Business

Starting a business for a general contractor requires more than just passion and drive. Every state will have its nuances, but the foundational steps remain largely consistent. Let’s discuss these steps and provide actionable insights for each.

Step 1: Grasp the basics of contracting

Understand the general contracting essentials. Construction business owners live multifaceted lives. At its core, a general contractor is responsible for overseeing construction projects from inception to completion. This involves managing teams, coordinating with clients, and ensuring the work meets standards for safety and quality.

But there’s more than just management. You’ll need to know the ins and outs of construction materials, modern methods, and the latest technologies. This first-hand knowledge will prove invaluable in both understanding the work of your subcontractors and interacting with clients.

Furthermore, consider undergoing relevant training or courses. Gaining a certification or taking a short course in project management can lend credibility to your role and equip you with essential skills. Remember, your competency may be the deciding factor for clients choosing between contractors.

Step 2: Conduct market research

Research your target market. Market research is your compass in the business world. Your local area will have its specific demands. Is there a boom in apartment complexes? Are businesses investing in commercial spaces? Such trends guide your opportunities. Invest time in understanding local needs, studying property trends, and gauging the pulse of the area’s construction business landscape.

But it’s not just about identifying opportunities. Assess your competition from other local businesses, too. Understand their offerings, pricing strategies, and client feedback. By spotting gaps in their services or areas they’re neglecting, you can carve a niche for your general contracting business, setting it apart from the competition.

Step 3: Define your contracting business model

Draft a business plan that explains your business model. Your construction business model is the blueprint for your operations. Start by determining your primary area of focus. If residential construction appeals to you, then familiarize yourself with the nuances of home builds, from bungalows to apartments. If commercial projects call your name, then delve into the world of office spaces, warehouses, and commercial parks.

The importance of a well-drafted business plan can’t be emphasized enough. This document should detail your mission, projected finances, target market, and growth strategies. Not only does it provide direction, but it’s also a valuable asset when seeking financing or partnerships.

Set up a sound legal foundation for your general contracting business. Every state comes with unique regulations for businesses, and it’s important to adhere to those requirements. There are two primary aspects to address when setting up your business’s legal footing: getting business licenses and permits and selecting a business entity structure

Get licenses and permits

Legal compliance isn’t optional. That’s where construction licenses and permits come in. In some areas, you’ll begin with a general business license, setting the foundation of your business’s legitimacy. Many general contracting businesses won’t need general business licenses, although they’re required in some states, counties, and cities.

Then, delve into the specifics of the contracting industry. Most states require general contractors to possess a unique license, often called a general contractor’s license. This license application might involve acquiring surety bonds and insurance, showcasing past experience, and paying an application fee. Each state has varied requirements, so invest time in understanding local regulations.

If you’re unsure which licenses and permits apply to your general contracting business, we can help. Our license report service streamlines this step and does the research for you, so you know exactly which licenses and permits you need.

Choose a business structure and register your business

When starting a general contracting business, the structure you choose can have significant implications for your taxes, personal liability, and even day-to-day operations. Here’s a breakdown of the most common business structures.

Sole Proprietorship

A sole proprietorship is the simplest one-person structure where the business and owner are one entity. Its major advantage is easy setup and minimal paperwork. However, the business owner bears personal liability for all business debts and responsibilities.


In a partnership, two or more individuals share ownership according to the terms of their partnership agreement. Like sole proprietorships, general partnerships don’t need to register with the state. While it allows shared responsibility and expertise, liabilities and disputes between partners can pose challenges.

Limited Liability Company (LLC)

LLCs combine aspects of corporations and partnerships. Owners enjoy limited liability like in corporations but also benefit from pass-through taxation. However, they may be subject to more regulations and paperwork than sole proprietorships and general partnerships.


Corporations are independent legal entities owned by shareholders. They offer strong personal liability protection but often involve more setup and maintenance costs, paperwork, and complex taxation rules. The big advantage of a corporation compared to a construction LLC is the corporation’s ability to attract investments by selling stock.

If you opt for an LLC or corporation, it’s crucial to come up with a catchy construction business name and register your new business. This typically involves filing Articles of Incorporation (for corporations) or Articles of Organization (for LLCs) with your state’s business registration office and paying the associated fees.

Step 5: Get essential tools and equipment

Acquire the gear you need to start your general contracting business. The right tools can make or break a project. Begin by buying an inventory of basic construction tools essential for any project. For specialized tasks, purchasing upfront might be overkill (or even impossible depending on your budget). Instead, consider leasing high-end machinery. This approach offers flexibility and keeps initial costs in check.

Moreover, strong partnerships with suppliers can be invaluable for a general contracting business. Regular interactions can lead to discounts, timely deliveries, and even the ability to get equipment on credit. Cultivating these relationships helps ensure that you’re never caught off-guard in the middle of a project.

Step 6: Build your digital footprint

Create a user-friendly business website. In today’s world, an online presence isn’t just a bonus — it’s a necessity. Start by crafting a brand identity with a logo, company colors, and a mission statement. These elements should resonate with your business’s core values and appeal to your target market. Next, move on to building a professional website. This digital space should showcase your portfolio, client testimonials, and range of services. It acts as your online business card.

Diversifying your online presence is also key. Platforms like LinkedIn, Instagram, or even specialized construction industry forums can be avenues to connect with potential clients and share your expertise. Regular posts, engaging content, and quick responses amplify your brand’s reach and reputation.

Step 7: Create a pricing structure

Determine prices for your general contracting services. Pricing can be one of the trickiest aspects when you’re starting a general contractor business. It’s not just about covering startup costs and regular business expenses — it’s about valuing your expertise, time, and the quality of work. Start by determining your base costs, including labor, materials, overhead, and other direct expenses. Understand market rates by assessing what competitors charge and what clients are willing to pay.

Once you have a grasp on the cost structure, contemplate your pricing strategy. Some contractors prefer fixed-rate contracts, offering clients a sense of security. Others might lean toward cost-plus pricing models, where they charge the cost of the job plus a predetermined profit percentage. Both strategies have their merits. The key is transparency and ensuring clients understand the value they’re receiving for their investment.

Step 8: Foster relationships with subcontractors

Find quality subcontractors to help your new business. No general contractor can be an expert in all trades, and this is where subcontractors come into play. They’re the experts in their specific trades, and your ability to coordinate with them effectively can make or break a project. Start by identifying and vetting reliable subcontractors in areas you’ll frequently require, be it plumbing, electrical work, or landscaping.

Building strong relationships is crucial. Maintain open communication, ensure timely payments, and offer feedback. A subcontractor who feels valued and is treated as a partner rather than just a service provider is more likely to deliver consistent quality and be more responsive to any emergencies or unforeseen issues on a project.

Step 9: Get business insurance

Acquire the insurance policies you need for your general contracting business. Securing insurance for your general contractor business isn’t just a smart move — it’s essential. Insurance safeguards your construction company’s assets from potential lawsuits and unforeseen mishaps. In the construction world, where risks run high, the right insurance acts as a safety net, helping ensure that one accident or mistake doesn’t devastate your hard-earned business.

General Liability Insurance

This is a must-have for general contractors. It provides coverage in case you, your employees, or your services cause bodily injury or property damage to a third party. For instance, if a client trips over your equipment at a job site, this policy could cover their medical expenses. In many states, you can’t get a general contractor’s license without general liability insurance.

Property Insurance

If you own an office or store tools and equipment, property insurance is crucial. It protects your physical assets from threats like theft, fire, or natural disasters. So, if a storm damages your office roof, this policy can help cover repair costs.

Workers’ Compensation

If you have employees, most states mandate this coverage. It compensates workers if they get sick or injured on the job, covering their medical bills and a portion of lost wages. It’s crucial not just for compliance but also for creating a safe and secure working environment.

Commercial Auto Insurance

If you use vehicles for business purposes, like transporting tools or visiting sites, this coverage is a must. It protects against damages and injuries resulting from work-related vehicular accidents.

Builder’s Risk Insurance

This coverage is project-specific. It protects the structure under construction against damages from events like fires, theft, or storms. Given the unpredictability of construction sites, having this insurance can be a lifesaver for your business.

For general contractor businesses, investing in insurance coverage is more than just checking a box — it’s about preserving the longevity and reputation of your general contracting business. Always consult with an insurance professional to tailor your coverage to your specific needs and risks.

Step 10: Develop client communication skills

Always communicate effectively with clients and partners. Clear communication is the bedrock of successful projects. From the outset, set clear expectations with your clients regarding timelines, potential disruptions, costs, and any other project-specific nuances. Utilize tools and software that can help clients visualize the end results, like digital mock-ups or 3D modeling.But communication isn’t just about speaking — it’s about listening. Regularly solicit feedback, keep clients in the loop with progress reports, and be responsive to their queries or concerns. Remember, for some clients, this might be their first construction project, and the unknown can be daunting. By being their anchor and guide, you not only help ensure smooth project execution but also foster trust, leading to potential repeat business and referrals.


Navigating Challenges in the Electrical Business

In the dynamic world of the electrical industry, challenges can pop up as frequently as light bulbs needing replacement. One significant obstacle that electricians face is staying updated with evolving building codes and standards. These codes typically change every three years and vary by state and locality. To effectively navigate this, consider subscribing to industry publications or joining local electrician unions. These organizations often provide seminars, workshops, or training sessions aimed at discussing new regulations. Setting aside time regularly to review any updated regulations can help keep you in compliance and reduce the risk of costly job reworks.

Another challenge is the advancement in smart home technology. With homes getting “smarter,” electricians need to be well-versed not just in wiring but in integrating various tech components. This requires continual learning and possibly collaborating with tech specialists. Embracing this trend rather than shying away can set your business apart.Furthermore, the cyclic nature of the construction industry, influenced by economic fluctuations, can lead to periods of reduced demand. Diversifying services — like offering maintenance packages or energy audits — can provide steady revenue streams during downturns. Regularly seeking feedback from customers and peers, and maintaining an adaptive mindset, can help preemptively address challenges and turn them into growth opportunities.

Tips for Sustainable Growth and Success

Growing and sustaining a successful electrical business goes beyond just mastering the craft — it involves smart business sense and a proactive mindset. A primary ingredient for success is networking. In the electrical world, building strong relationships with contractors, real estate agents, and even other electricians can lead to new opportunities and referrals. Attend local electrical business owners’ association meetings, trade shows, and workshops not just to learn but to connect with potential collaborators and clients. It’s a mutual exchange: You bring your expertise, and in turn, the community helps fuel your business growth.

Continual learning remains paramount. The electrical field sees regular advancements, from energy-efficient innovations to new safety regulations. Stay informed by enrolling in certification courses and encourage your staff to do the same. Remember, an updated skill set can be a powerful marketing tool.

Equally crucial is seeking feedback. Encourage clients to provide honest reviews of your services. Constructive criticism can reveal areas of improvement while positive feedback can boost your company’s reputation. Lastly, always have a finger on the pulse of industry updates. By understanding the trends and shifts, you can better position your business to be ahead of the curve, capitalizing on opportunities many might not even see yet.

We can help!

Starting your own business in the electrical industry might feel overwhelming, but remember, you’re not alone. Our LLC formation service and corporation formation service offerings can help you kickstart your venture starting at $0 (plus state fees). With our expertise, we’ll handle the administrative challenges, letting you focus on lighting up the world. With us by your side, your business can shine bright!

Disclaimer: The content on this page is for informational purposes only and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

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Written by Team ZenBusiness

General Contracting Business FAQs

  • Starting your own general contracting business involves several steps, beginning with a clear understanding of your niche in the contracting world. You’ll need to conduct thorough market research to determine demand and competition in your desired area. From there, adhere to all local and state regulations by obtaining the necessary licenses and permits. It’s also essential to decide on a business structure that suits your needs, whether it’s a sole proprietorship, partnership, LLC, or corporation.

  • To operate a successful general contractor business, you must first master the technical aspects of the job, ensuring high-quality work in every project. Building strong relationships with both clients and subcontractors is vital. Effective communication, transparency, and reliability can help set you apart. Continual learning, staying updated with industry trends, and being adaptable to changing market demands also play significant roles in long-term business success.

  • Marketing yourself as a general contractor starts with a strong brand identity, reflecting your expertise and values. Having an informative website showcasing past projects, client testimonials, and services offered can significantly boost credibility. Engage potential clients through social media platforms and networking events. Word of mouth, especially in the contracting business, remains potent, so ensuring client satisfaction will naturally lead to more referrals. Additionally, consider collaborating with local businesses and real estate agents to expand your network.

  • Having a separate business bank account is highly recommended for all businesses, including sole proprietorships. A business account helps keep personal and business finances distinct, making tax preparation easier and providing a clearer financial picture of your business. For LLCs and corporations, a separate business bank account helps maintain personal asset protection. Additionally, for a sole proprietorship or general partnership with a doing business as (DBA) name, a business bank account enhances professionalism by allowing you to accept payments in your business name.

  • Starting a general contracting business requires a certain amount of initial capital, though the exact amount can vary widely based on several factors. These factors include the region in which you’re operating, the scale of your intended operations, and your business model. Upfront costs often encompass licensing fees, surety bonds, insurance premiums, initial equipment and tool purchases, office space (if needed), and marketing efforts to announce your business’s launch. It’s wise to conduct a detailed financial analysis, perhaps with the aid of a financial advisor, to ensure you have a comprehensive understanding of your startup costs.

  • Joining contractor associations or groups isn’t a strict necessity, but it offers numerous advantages for those starting in the contracting business. Associations like the Associated General Contractors of America (AGC) or National Association of Home Builders (NAHB) provide members with valuable resources such as networking opportunities, continued education, and updates on industry standards and regulations. Being part of such organizations can also lend credibility to your business, signaling to potential clients your commitment to staying updated and adhering to industry best practices.

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