Do you love all things nails and want to bring that artistry to the public, but you don’t want to become a licensed technician? Or maybe you are a licensed tech, but are tired of renting a booth in someone else’s salon?
About 21% of nail salon owners provide nail services themselves, but 4% don’t, so whether you’re a licensed technician with years of experience or someone with no ability to pick up a nail file, opening a nail salon business could be an exciting, lucrative opportunity.
And with nail salons comprising just 15.9% of the $57.9B beauty salon industry in the U.S., there’s room for more. Keep reading to learn how to start your own nail salon.
Benefits of Opening a Nail Salon
With the average nail salon owner income ranging from $40,000 – $75,000, opening a nail salon presents an opportunity for decent income. Plus, that average can increase a whopping 50% depending on where you open the business and how well it’s managed.
Owning a nail salon also lets you create an environment of professionals uniquely suited to your vision. Imagine going to work every day with a team you hand-picked. Plus, there are almost no barriers to entry here. While all the technicians have to be licensed, the owner does not necessarily have to be if you’re not performing any of the tech work.
How to Start a Nail Salon Checklist
Opening a nail salon is a very straightforward process. Follow these steps.
Checklist for How to Start a Moving Company:
- Create a Business Plan
- Choose a Business Structure
- List Anticipated Business Costs
- Name Your Business
- Register Your Business and Open Financial Accounts
- Purchase Salon Equipment and Products
- Market Your Nail Salon
1. Create a Business Plan
So many business owners skip this step — to their detriment. While writing everything out may seem daunting or boring, it’s absolutely necessary. As you complete the steps of writing your small business plan, you’ll identify the money, equipment, and people needed to get the business going.
You’ll also cover challenges and opportunities that could crop up, anticipate costs, think through how to position the nail salon for success, and more. The file will help in times of want or plenty, so don’t skip it. A business plan is a must-have.
Here are the areas you need to address in a business plan for a nail salon:
- Write your mission statement. Think about the brand/feel of your nail salon. Is it a relaxed place or high-concept? Are people laughing and talking, or is it a place of tranquility?
- Identify the services you’ll offer. Will you only work with natural nails? Acrylics? Polish? Gels? Manicure? Pedicure? Nail art?
- Determine the roles and responsibilities that will comprise your business.
- Analyze the “Strengths, Weaknesses, Opportunities, and Threats.” This is called the SWOT analysis. Good business management is key to raising the revenue level, so don’t skip this part.
- Analyze the market. Who is your competition? What’s trending in your area? Who is your target customer? Identify your desired location, remembering it can have a large influence on income.
- Determine your service costs. Will you supply your technicians with products or require them to supply them? About 76% of technicians who rent booth space in salons provide all their own products.
- Set SMART goals (Specific, Measurable, Attainable, Realistic, and Timely)
- Consider what could go wrong and how you’ll manage it.
- Check for tax breaks and local grants.
For an example of a nail salon business plan, consider this one from My Nail Business.
2. Choose a Business Structure
While there aren’t many barriers to opening a nail salon business, you do have to register it with the IRS. To do that, you’ll need to figure out the company structure that is best for your tax situation. Most small companies are either an:
- LLC (limited-liability company), which offers liability protection and tax flexibility
- Sole proprietorship, which has less paperwork to set up and is less costly but doesn’t offer the same protection
Providing a service to the public opens your business up to lawsuits brought by discontented or ill-served clients. If you operate as a sole proprietorship, your personal assets may become embroiled in those lawsuits. For this reason, the liability protection of an LLC structure merits consideration as the way to go with your business formation. This structure shields your personal assets from lawsuits, and when it comes to taxes, the LLC structure avoids the double taxation that comes with other corporate business formation structures.
Don’t worry — there’s no need to go stand in line somewhere and fill out paperwork. You can file for an LLC online. Be sure to also research which business license you may need.
3. List Anticipated Business Costs
The costs to start your nail salon business aren’t complicated. Basically, write these down: people, place, product, and promotion.
- Employees: What arrangement will you have with the people you employ? Will the technicians rent booth space from you? Will you pay them a base salary plus tips? Keep in mind that, since the 2015 exposé of nail salon wages by The New York Times, the public is more aware than ever of their nail techs’ wages. Also, factor in costs for an accountant/bookkeeper and attorney. If you don’t intend to provide day-to-day management of the business, budget for a business manager, too.
- Place: Location of your salon is a big deal, as it directly impacts income. Check out rental rates in your desired location(s) and determine what costs make sense. Also, think about your salon’s best fit. Will it be within a hair salon or spa? Outside a grocery store? In a high-end shopping center?
- Product: Will you work exclusively with a handful of product suppliers? Go organic? Sustainably-made? Or will you require that your technicians supply their own products? This can be a significant cost if it falls to your business, but it also presents an opportunity to maintain consistency, quality, and branding.
- Promotion: While location and excellent service are important, also consider promoting your salon through yellow page ads, handing out flyers, establishing customer loyalty programs, and networking within the community.
Also, check with a local insurance agent to get insurance costs and determine the exact coverage you’re required to have based on your needs.
How do you fund your startup costs?
There are various ways to fund your new nail salon, and they include the following:
- Government assistance: Check out these government resources created specifically for entrepreneurs.
- Business credit cards: This is an option, but it’s one to approach with great caution. Be sure you have a solid plan to quickly pay back any credit card charges.
- Loans: These can come formally through programs established between the Small Business Administration (SBA) and banks, or via a personal loan you take out with your bank, friends, or family.
- Collaboration: Are there existing salons that would benefit from having a nail salon on the premises? Maybe a hair salon or spa? Think about who you could partner with to offset the costs of establishing your nail salon business.
- Investment: Are there friends, family members, or investment groups that may want some ownership in your new venture?
4. Name Your Business
When naming your nail salon, there are a few things to keep in mind. First, be sure the URL and social media handles for your name are available. Customers need to be able to find you online, without getting confused by a similarly-named nail salon.
Second, think about where your salon will appear in listings. Quick tip: Consider starting the business with “A” such as “A Stellar Nail Salon” so that your business appears toward the top of the list in phone books or other listings. Finally, check to make sure a salon with your name doesn’t already exist in the area.
Your business doesn’t have to have the same name as your nail salon. You can have two different names, with a “doing business as” (DBA) setup.
5. Register Your Business and Open Financial Accounts
Time to make this official. Register the business structure you selected (i.e. LLC) and get a sales tax license with your state. Obtain an employer identification number (EIN) from the IRS. Then, open a business bank account, as it’s best practice to not mix personal banking with business banking.
6. Purchase Salon Equipment and Products
The equipment and products you’ll need are determined by the type of salon you’re opening. The more expensive items most salons have are chairs, tables, drying stations, and sanitation equipment. Towels, a way to wash and dry them (either on-site or via an off-site vendor), and nail polish are also needed.
If you are supplying all the service products (rather than requiring your techs to provide them), you’ll also need clippers, files, polish remover, cotton balls, massaging lotion/oil, and more depending on your salon’s services.
7. Market Your Nail Salon
Remember, a good location and excellent service will go a long way toward promoting your salon. Consider reaching out to local Instagram and community influencers with an offer of a complimentary service. If they enjoy the experience, they’ll tell their audiences.
Don’t forget to use the inexpensive advertising opportunities of social media platforms like Twitter, Facebook, Instagram, Pinterest, Snapchat, and YouTube to get the word out as well. Finally, register your nail salon with Google My Business as well as any local business and tourist directories.
Examples of Nail Salon Businesses
The best nail salons seem to be those that pay their technicians fairly, are managed well on the business side, and physically position themselves strategically in their markets. Miniluxe is a good example of how paying techs well can ultimately influence a business’s growth.
Here are a few examples of different kinds of nail salon businesses:
- Door-to-door nail care
- Traditional nail salon
- Kiosk-style nail salon
- Nail salon services paired with a hair salon
- One-tech nail salon
Opening a nail salon has very little barrier to entry, low startup costs, and solid potential for income. By paying attention to the clearly identified income influencers of location and business management practices, you can be on your way to running a successful nail salon.
Nail Salon FAQs
How many nail salons are there in the U.S.?
There are just over 56,300 nail salons operating in the U.S., as of 2018.
How many nail technicians are there in the U.S.?
About 395,600 nail technicians operate in the country, as of 2018.
Has the Coronavirus pandemic impacted the nail salon industry?
The hair, skin, and nail salon industry was $66.16B in 2019, up from $64.58B in 2018. It is expected to drop to $57.89B in 2020 due to COVID-related business closures. However, there will be a lot of opportunity for new business owners to fill the gap after the pandemic.