What companies use?
Despite its ambiguous connotations, a pig has made a quite successful artistic career. Think about Three Little Pigs, Piglet (Winnie the Pooh’s best friend). While Piglet often appears on kid logos, Porky Pig is loved by restaurant owners. As for toys and games, you can’t do without the charismatic Angry Pig.
Let’s get more specific. What do Oliver Speck’s, The Salty Pig Restaurant, and Wink’s Barbeque have in common? They are all using a swine logo to promote their mouth-watering specialties. If a business is involved in pork production, chances are that it’ll build its corporate identity around a stylized image of a pig. It’s very convenient because you can create a custom mascot that seamlessly fits your brand!The pig’s “logo career” is not restricted to the restaurant industry. You’ll be surprised to know that investment funds, financial organizations, and banks benefit from a swine as a symbol of frugality and good money management. A number of banks, such as CSL and CBN, are successfully using the image of a pig to promote their financial products and services.
How to choose the right elements?
If you’ve opted for a prudent, serious-looking pig, why not pair it with a vintage style? It might be a good idea to use a black icon against a white background or vice versa. If you want your piglet to be funny and playful, put a mischievous smile on its face. Also, you can borrow an idea from the Porky Pig cartoon and use your icon as a window, with a funny pig face looking out of it.
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