Bringing an Infrared Sauna to the Masses – Even in a Pandemic!

In 2016, Katie Kaps had a big idea.

She wanted to create a spa business in New York City, but as with everything in New York, she knew it had to have a twist; it had to be unique, different and better in order to stand out. And that is exactly what she came up with:

A spa experience where infrared light was the star of the show.

“We were really ahead of the curve when it came to infrared,” she says. Infrared rays are natural and comfortable, similar to the light from our own sun. Indeed, HigherDOSE says that,

“The infrared experience totally feels like soaking up the summer sun, it’s warming, stimulating and relaxing, and just like the sun, infrared rays release natural, yet effective doses of serotonin within the body. Serotonin is a powerful happiness chemical in your brain — so, a release serotonin means a boost in your mood and increased feelings of happiness.”

Form a Business Today

Let ZenBusiness Simplify the Process

SEE PRICING

Not only does a light bath of infrared give you a natural high, but it is equally great for curing muscle pain, and detoxifying the body of impurities. It’s akin to getting the benefits of a workout without working out.

No wonder HigherDOSE spas were so popular.

But of course, what the HigherDOSE team never expected – indeed what none of us ever expected – was a pandemic. In their case, “almost overnight,” HigherDOSE had to shutter nine locations.

What do you do when your physical, experience-based business is closed down without notice? Well, if you are one of The Adaptables (like the other creative entrepreneurs in our PayPal series), you adapt.

And that is exactly what Katie and her team at HigherDOSE did.

They immediately pivoted to direct-to-consumer e-commerce, focusing on selling what had been a small piece of their business up until then – at-home, infrared blankets.

It worked.

With everyone at home and stressed out, especially last year at the beginning of the pandemic, the demand for a product like the HigherDOSE infrared blanket – something that could de-stress people and give them an at-home spa experience – “ skyrocketed.”

Sounds simple maybe, but it was anything but. Katie and her team had to do a lot of things right, and make a few mistakes along the way, before their physical business could transform into a mighty digital one.

Steve Strauss is a senior small business columnist at USA TODAY and author of 15 books, including The Small Business Bible.

Compare ZenBusiness Packages

Identify the package that’s right for your business and then get started

starter

$0

DOES NOT RENEW*

plus state filing fees

Ready in about 2 to 3 weeks

START NOW

Top Features

  • Standard Filing Speed

  • Worry-Free Compliance

  • Expense & Deduction Tracking

pro

$199

BILLED ANNUALLY

plus state filing fees

Ready in about 4 to 6 days

START NOW

Top Features

  • Faster Expedited Filing Speed

  • Worry-Free Compliance

  • Guided Operating Agreement

premium

$299

BILLED ANNUALLY

plus state filing fees

Ready in about 1 to 2 days

START NOW

Top Features

  • Fastest Rush Filing Speed

  • Domain Name & Email Address

  • Customizable Business Website

*SPECIAL OFFER – *SPECIAL OFFER – get Starter for $0 plus state fees. Easily add other services as you start and grow your business.

Get started image

Ready to get started?

Get the expert support you need

Start Now

Related Articles

Factors to Consider Before Starting Your Online Business

Team ZenBusiness, on October 05, 2022

6 Tips for Entering the Manufacturing Business

Team ZenBusiness, on October 07, 2022

How to Get Started in Business Selling Insurance

Team ZenBusiness, on October 11, 2022

How to Open a Bakery in Virginia: Business Startup Guide

by Team ZenBusiness, on October 05, 2022

DIY How to Set Up a Nonprofit Corporation

Team ZenBusiness, on October 05, 2022

How to Start a Home Business in New York: Step by Step Guide

by Team ZenBusiness, on October 14, 2022