66 Successful Small Town Business Ideas Rural Areas Need

Small towns can benefit from many business types, like the ones listed below.

Small towns can be big businesses. Entrepreneurs, check out this huge list of profitable business ideas for small towns and rural areas to startups in your small town.

Don’t let your rural surroundings stop you from starting your own successful business in small towns. Remember that America’s largest company, Walmart, built its fortune with retail stores in small towns. Sam Walton knew that people want to buy goods and services near their homes.

Living in a small town is great. Although it has distinct challenges for entrepreneurs and small business owners. Generally, the quality of living is excellent, however, the lack of customers, employees, and infrastructure combined with the difficult logistics of transportation and shipping from rural areas is can be tough.

I am a serial entrepreneur and live in a small town. So I know your concerns and have personally helped many small business owners navigate launching successful companies in their small towns.

A key to starting a profitable business in your small town is to take advantage of the lack of competition from mass-market companies that cater to cities. Plus you must mitigate the limitations related to the lower population; such as staffing, local customers, and also the elements of distance, shipping costs, and differing market demands.

Here is a big list of small-town business ideas complete with information on each idea and why it is perfect for your new company launch in the countryside.

Think about the basic human needs of food, clothing, and shelter as the building blocks of successful small-town businesses such as grocery stores, clothing boutiques, and home builders as a start.

Entrepreneurs, check out this list of good businesses to start in a small town that will thrive in your rural area or small village –   because every place needs these types of goods and services.

Online Ideas for Rural Areas

Almost all small towns have internet access. This technology enables you, an aspiring entrepreneur,  to reach the world from your farm.

#1 Web Design

Be location independent by working on the internet designing websites for businesses internationally.

#2 Online Advertising Agency

Businesses both locally and nationally want to hire ad professionals to manage their online advertising. You could both create compelling ads (copy and design) and manage their campaigns. Internet ad platforms include Google, Facebook, Instagram, Pinterest, Linked In, and Yelp.

#3 Graphic designer

Offer your art talents to local and international clients for logo design, brochures, signs, trade show booths, and apparel.

#4 Freelance Writer

The peace and quiet of small towns are the perfect environments for writers. As the internet grows the need for quality articles is soaring. Consider selling your writing services locally to newspapers, schools, businesses, and organizations for newsletters, press releases, advertisements, brochures, and programs.

Additionally, you can write for clients worldwide using the internet. Consider selling your writing services on marketplaces such as freelancer, Upwork, and Fiverr.

Freelance Resources

Starting a new business is hard but could it be worth it for you? Check out this article about the hardest parts of launching and how to make it a bit easier and more successful for your new venture.

#5 Blogging

Got a passion and love to write? Blogging is the best business idea for you that you can launch in your small town.  Earn money by placing ads on your blog and selling products with Amazon’s affiliate program.

#6 Affiliate Marketing

In addition to earning ad revenue from blogging as discussed above, you can promote companies’ products and get a commission when your site visitors purchase.

Marketing Resources

#7 Youtube Channel

Start a Youtube channel and earn income with advertisements. Some of the most popular channels are farm and homestead-focused. My husband loves backyard farming with animal husbandry. Your country’s rural life is fascinating to city dwellers and other people from other countries.  I enjoy this Canadian DIYer who films from her small town in Canada.

#8 Podcast

Podcasts are a trending media source that you can profit from. Consider your interests, hobbies, and talents. Or just talk about small towns.  Listen to this one – Small Town Podcast – where people discuss their small town struggles, triumphs and share funny stories.

#9 Handmade Goods

If you are creative and enjoy making items this could be an ideal small business for you. Craft your wares in your small town, then sell your items to the world online.  Use an established marketplace such as Etsy. The best-selling items include jewelry, clothing, and home decor. 

Thinking about opening an Etsy shop? Check out our Etsy startup guide with step-by-step instructions, a list of fees, and examples of the most profitable shops on Etsy.com.

#10 Artist

The natural beauty found in rural areas inspires artists. You can create your art in your hometown and then sell it in city art galleries, online marketplaces, and art fairs. Read about more art business ideas here. 

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Home Business Ideas for Small Towns

If you want to stay at home and start a business here are some good ideas.  Home-based businesses are ideal for small-town residents because you do not have to drive long distances to city centers for employment.  Stay at home moms, and dads, find home businesses to work with child care needs and school schedules.

#11 T-shirt Designs

Todays’ technology companies will manufacture your designs onto t-shirts for sale locally or online.  Branch out into other in-demand products such as phone cases, hats, aprons, and coffee mugs. Some of the top firms are Amazon Merch, CafePress, and Society6. Read the full list of 19 printing companies. 

#12 Woodworking

If you have access to a wood shop it can be used to create a variety of items for sale. Best selling items are home decor, planter boxes, picture frames, baby cradles, and outdoor furniture.

Woodworking Resources

#13 Social Media Manager

Organizations and businesses cannot keep up with their social media accounts. Your service will be to write and post online promoting their products and services. Offer packages with multiple sites or specialize on a particular website such as Facebook, Pinterest, Instagram, or Linkedin.   Click here to learn how to become a social media manager. 

#14 Virtual Assistant

From your small townhouse, you can help business executives nationwide with their administrative tasks. The highest-demand services are appointment scheduling, travel arrangements, event planning, customer service, data entry, and online research.

I have successfully hired a VA from a small town in Connecticut when I needed help with my New York City consulting firm.

#15 Photographer

Living in a beautiful rural area is ideal for a photography business. Take photos of natural beauty and sell online as stock photos, or become a photo retoucher or restorer from your home. Read about the best photography business ideas.

Small Town Retail Shops

#16 Clothing Stores

Everybody needs clothes. Small communities appreciate buying their outfits locally to support the economy of their town. Your buyers will also save time and money not driving to the city mall.

#17 Children’s Clothes

Babies and toddlers continually outgrow their clothes. Offer a full range of children’s sizes to your local families.

Children’s Business Resources

#18 Grocery Store

Among the best choices for small towns because the human need for food is an evergreen business. Build your store sales with excellent customer service. Offer goods at reasonable prices and you will have a loyal customer base for years.

#19 Specialty Gourmet Foods

These days people have more sophisticated palettes and want to buy specialty cheeses, wines, and prepared take-out foods.

#20 Toy Stores

The percentage of families with children is greater in the countryside. Thus the need for toy stores is greater also.

#21 Bookstores

Many townsfolk miss the friendly neighborhood bookseller. People like to take time browsing all the titles. My small town has a thriving book store that also sells stationery, greeting cards, calendars, and gifts.

#22 Thrift Shop Secondhand store

Today’s frugal consumer looks for good used items from clothing to baby equipment. Variations of this business idea would be to open a vintage shop or antique gallery.

Thrift Shop Resources

#23 Florists

For weddings, parties, gifts, and funerals floral needs are seemingly endless.

#24 Card & Gift Shops

America spends billions on greeting cards and gifts every year. Cash in on this need.

#25 Electronics Store – Repair & Training

Rural people use more technology than their suburban counterpoints because there are fewer activities nearby. Serve their tech needs with sales, repair, upgrades, and training classes.

#26 Mobile Retail Store

Perhaps your small town does not have enough customers to support your retail store. So take it on the road! Set up your store in a camper and become a  mobile retailer.

Drive to nearby towns, flea markets, and farmers’ markets to meet customers.

Mobile Business Resources

#27 Pharmacy

Sadly we all get sick from time to time and require the expertise of a qualified pharmacist in our neighborhood.  When family members are sick they don’t want to travel long distances to cities to get remedies.

#28 Farm

Use that fertile country soil and grow food or start an Agritourism farm. Discover lots of more profitable agricultural business ideas at the links below. 

Farming Resources

#29 Vendor Farmers Market 

Grow and sell produce at a nearby farmers’ market. This is a low investment and high-profit business model. Typically farmer’s markets are open one or two days a week. This schedule allows you to maintain your garden farm and only drive to market a few times a week.

#29 Flea Market Sales

Perhaps the mall is far away in the city but you may have a local flea market in your area. These offer great opportunities to display and sell your goods. Study your flea market customers and the current vendors to select your product line.

The two flea markets near my small town and very different; one is focused on fashion apparel, jewelry, and luggage while the other one is primarily handcrafted items, vintage, and antiques.

#30 Roadside Stand

Most rural areas have laws that allow people to sell their crops and handmade items in front of their homes. In my small town entrepreneurs have stands selling many items including eggs, flowers, vegetables, herbs, and baked goods. Low start-ups costs are a plus.

Service Business Ideas for Small Towns

#31 Home Contractor

Anywhere people live, homes need repair, renewal, and expansion. Build your business on home improvement. Find naming suggestions with construction company names here. 

#32 Garden and Lawn Care

Rural homes often have larger yards that need to be cut and planted by professionals. Learn how to start a lawn care company from scratch through the resources list below.

Garden and Landscape Resources

#33 Cleaners

Small towns have lots of dirty homes and offices that need cleaning services regularly. You often will have an advantage because none of the larger franchise firms such as Merry Maid are located in small towns. Your independent cleaning company can thrive in your village. Get good ideas for your cleaning company name here. 

#34 Massage Therapy

Some small towns have no massage services, and you can fill that void with your services. Manage your business at ease with the help of massage scheduling software and travel to your customers’ homes, offices, rent space, in a salon or doctor’s office.

#35 Tutor

A vital need for one-on-one instruction for children in various subjects such as math and grammar. Also, adults hire tutors for help in learning how to use computers, software programs, mobile phones, and how to speak foreign languages.

I am studying French and I hire a french tutor in my small town. She has a few tutor students and also works as a substitute teacher in our local high school.

Go back to the index of business ideas

#36 Handyman

Hamlets tend to have older people who need help around the house for odd jobs you can do for them. Include services such as in-house moving. This is when you move furniture, boxes, or appliances from one location in the home to another.

Top-selling handyman services are gutter repair, drywall repair, small electrical jobs, and door & window restoration.

Handyman-Contractor Resources

#37 Main Street Barber

Every town needs a barber. These days barbers cut men, women, and children’s hair.

#38 Hair Salon

Ladies everywhere want to look great and have their hair cut, colored, and permed regularly. Check out the big list of salon name ideas in our resources below.

Salon Resources

#39 Sewing and Alterations

Offer your sewing services to repair and alter clothing. No need for a storefront. You could go to your client’s home or they could drop off items at your place.

Explore these market niches to get sewing customers; military, police uniforms, organizations such as Shriners, wedding planners, fashion designers, schools for sports team jerseys, and theatre troupes for costumes.

#40 Gym Fitness Center

America’s aging baby boomers want indoor exercise facilities near their homes. Sports enthusiasts want to stay in shape to win the game. Moms want to keep fit to run after their kids and stay slim. Consider opening a gym or offer personal fitness training services.

#41 Furniture Repair and Upholstery

Country people often have quality furnishings and want to maintain them properly.

#42 Furniture Reselling Upcycling

If you are creative and love to refurbish furniture this would be a good business for you to launch. Find interesting items at yard sales, thrift shops, or even the dump and give them new life with repairs, paint, and refinishing.

Once completed you could sell in flea markets, farmers’ markets, and furniture showrooms. Online options for sales include eBay, Facebook, craigslist, and your own website.  Learn where to resell furniture here

#43 Auto Repair

More acreage in rural areas means more cars and trucks that will all need to be serviced and repaired locally. Nobody wants to tow their broken vehicles long distances to cities which can be very costly.

Get a business loan for your automotive business here.

Auto Shop Resources

#44 Car wash & detailing

Many rural areas do not have automatic car wash facilities. Consider launching a mobile car wash and detailing services. Travel to people’s homes and wash and detail their automobiles. Include services for motorcycles, RV, campers, ATV, and boats to make more money.

#45 Dog Groomer and Trainer

Country people love their dogs, which will need to be groomed and also trained. Find a catchy dog grooming name on this list of name ideas.

#46 Firewood Delivery

Many individuals who live in the country heat their homes with wood and will need a reliable supply delivered to their homes.

Food Business Ideas Small Towns

Make the most money from your food business – read our list of the most profitable food business ideas here

#47 Diners

Every small town needs a diner serving breakfast and lunch. Luckily small towns have less competition from fast-food franchises than suburban areas.

#48 Restaurants

All places need good restaurants, and small towns are no exceptions. Consider launching a restaurant in your small town.

To succeed make your eatery different such as serving specialty food not available in your area – Thai, Mexican or Japanese. If your small town is near other small towns, suburbs or cities people will travel to your special restaurant it will become a destination. Get naming inspiration from this restaurant name idea list

Restaurant Resources

#49 Food Delivery

Small towns are filled with busy parents and city professionals who commute long distances to their jobs. These people are the ideal target customers for your food delivery service. You do not have to cook the food – just pick up deliver it.

#50 Food trucks

Food trucks are all the rage now. They are a smart option for small-town restaurants. For those restaurants with permanent locations, the addition of food trucks can expand their market reach into neighboring towns.

First-time food entrepreneurs benefit from opening a food truck because you are not tied to a specific address. You can drive to where your hungry customers are located – festivals, concerts, flea markets, sporting events, farmers’ markets, and nearby villages.

Food Truck Resources

#51 Coffee shop & Tea house

Coffee shops are a perennial type of restaurant that every small town needs. The convenience of buying a cup of coffee on the go and the option to relax and enjoy coffee and tea with friends is an excellent business idea.

#52 Sports Bars

The neighborhood watering hole with a sports theme is a staple in small-town business economies. Cater to your local and state teams for hometown flavor. Read about clever bar names here

#53 Health Foods

The organic food trend is growing vigorously, and often small towns have no access to specialty health foods. A new store opened in my small town catering to vegans, gluten-free, and natural vitamin supplements that are doing well.

#54 Bakeries

Villages are the perfect place for good old-fashioned bakeries. You can have generations of loyal customers. Get naming inspiration from this list of catchy bakery names.

Bakery Name Ideas – That are Available! Not Taken!

Are you opening a new bakery and need cute bakery name ideas? Well then, check out my big list of hundreds of catchy bakery names complete with inspiring logo examples to name your baking business.

Get inspired by this ultimate list of memorable bakery names that is filled with hundreds of creative, cute, unique, edgy, funny, and cute bakehouse name ideas!

Now selecting a good bakery company name is a piece of cake! Sweet!

Examples of great bakery names

Tart Bakery
You’re Sweet As Pie
Sugar Lips
Honeybuns Bakery
Flourishes Custom Cakes
Pound Your Dough
Sugary Sweet Bakery
Hazelnut Bakery
Spiraling Caramel Dessert Shop
Biscuit’s Corner Homestyle Baked Goods

#55 Ice Cream Shoppe

Everyone screams for ice cream, for a treat, or a birthday cake made from homemade ice cream. Open an ice cream stand, mobile cart, or rent a section in an existing eatery. Our local diner has an ice cream parlor vendor renting space.

Earn higher profits than you ever thought possible in these high-profit margin food businesses listed in my article

#56 Agricultural Business Ideas for Farms

If you live near a farming community consider becoming a farm equipment deal or farm supply distributor. Small scale farms that are profitable include hydroponic, worm farming, and growing mushrooms commercially.

Find out about more profitable agricultural business ideas here. 

#57 Agritourism

City dwellers and suburbanites love to drive out to the country and experience farm life. Share your everyday activities to entertain and educate families about their food sources and animal husbandry.

How about starting a farm internship where people pay you to work on the farm and learn from your expertise. My friend who owns a local organic farm has her internship programs booked months in advance.

Another nearby farm does a booming business in apple and strawberry picking. Other profitable agritourism business ideas include farm tours, pony rides, picnics, food events, pumpkin chucking, corn mazes (or sunflower mazes), and wine tastings.

#58 Eco-Friendly Green Business Ideas

If you want to help the environment there are many ways you can do so and make money. Small towns offer acreage that could be leased for wind farms 0r solar energy collection.

To reduce waste and help people save money think about starting a food co-op.  You form a group of people and combine monies to increase your buying power. You can buy at lower prices and distribute to your members. Find more green business ideas on this list. 

#59 Small Town Location Specific Business Ideas

Think about the special characteristics of your small town. Do you have great beaches, mountain recreation, or loads of college students? Each of these situations presents particular business opportunities.

#60 Coastal Beach Towns

If you live on the coast in a beach town you could profit from these business ideas:

  • Tourist Welcome Center – Offer maps, information about tours and accommodations and local attractions. Your visitors benefit from getting free information from a knowledgeable local and you profit from the fees tour operators and hotels pay you for referring guests.You can sell advertising space in your welcome center to local firms. Attract customers by serving free coffee, cold drinks, and local food tastings.
  • Gift Store – Visitors love to shop while visiting new places. They want to buy souvenirs to give to their friends and as keepsakes of their vacation memories. Set up your shop near a heavily trafficked spot or consider a mobile gift shop. If your store is on wheels you can transport it to different beaches every day.
  • Fishing Charters & Bait Shop – Beaches attract fishermen. Consider launching a charter trip services or supply & bait shop. Also, you could offer fishing advice and instruction if you know your local fishing hot spots.
  • Boat Repair, Rentals, Cleaning and Tours
  • Water Sports – Lessons, rentals and events
  • Swimming – Lessons and Safety equipment
  • Bicycle & Scooters – Rentals, tours, repairs, sales
  • Weddings – Planning, Officiant and Party Planning. Beaches bring out the romantic in everyone and beach destination weddings are trending. Learn how to get a great wedding planning business name here
  • Transportation Service – Visitors often don’t bring their cars to beach towns. They rely on local transportation. This is your business opportunity.
  • Food truck – Beachgoers love to eat casual beachside. Drive your food truck into the beach parking lot to serve your customers. Find your perfect food truck name here. 

#61 Mountain Resort Areas

If your area features mountains you can profit from these small business ideas:

  • Hiking tours, instructions, and supplies
  • Trail maps – give away maps to visitors and sell ads to local companies
  • Snowmobile rentals, sales, repairs, and tours
  • Sporting events – competitions and races
  • Ski equipment, rentals, and trail
  • Cross country skiing
  • Woodworking crafts and lessons (these are the best-selling wood crafts)
  • Nature tours, forestry, and arborist training
  • Camping and RV campgrounds (How to start a profitable campground)
  • Scout jamborees and school field trips
  • Log cabin building

#62 Vacation Destinations in Small Towns


When families go on vacation Mom and Dad like to have a date night without the kids. They want to hire child care providers.

Bed and Breakfast and Inns – The natural beauty of rural settings makes it perfect for vacationers from nearby cities who need accommodations. Good for all areas that attract tourists, sports enthusiasts, and parents of college students.

Tour Guide

If your small town, or a neighboring area, attracts tourists to capitalize and launch your tour guide company. Stage tours that are walking, biking, or driving to share interesting facts about your town.  Get creative and make it fun with haunted history tours, famous residents’ homes, or wildlife sightings.

Laundry Service & Cleaning

A super practical service for vacationers is a laundry and cleaning service. Offer to pick and deliver their laundry. Expand your services to clean accommodations. With people checking in and out regularly, maid cleaning services are in high demand. Name your cleaning company with one of these catchy cleaning names.

#63 College Towns Small Business Ideas

Savvy entrepreneurs start brainstorming business ideas by thinking about the needs of their target customers. If your small town is also a college town you have excellent business opportunities in your backyard.

The needs of college students include housing, meal preparation, essay help, tutoring, and tech sales & repairs. Consider also selling to the university professors, teachers, schools, and parents.

This expands your list of lucrative business opportunities to include:

  • Cleaning services – Dorm rooms, classrooms and break rooms common areas
  • Laundry services – Busy students love to hire their laundry chores
  • Food delivery – Studying makes people hungry! Profit from preparing, or just delivering food to student housing.
  • Coffee Shops – College towns are the perfect place for cozy coffee and tea shops. Students love to hang out between classes with their friends in coffee shops.
  • Food trucks – This age group is the best target market for food trucks. Check out these ideas for good food truck names.
  • Vending machines – Make it easy for hungry students and teachers to grab a snack on the go at your vending machines. This business idea is excellent because once you purchase, or lease, your vending machine it can make money for years to come. You could also move the machine to the most profitable locations.
  • Tutoring – Hire yourself out as a tutor in specific subjects you are knowledgeable in. Also consider teaching life skills, writing techniques, and effective study practices.
  • Mobile phone shop – Everyone is using their mobile phone all the time. So profit from this trend by selling, upgrading and repairing mobile phones.
  • Computer Services – There is a growing need for IT professionals on campus. Students, faculty, and administrators will all be your customers. Specialize in internet servers and routers and mobile wi fi services.
  • Photocopy and Printing – Every day students need to make copies of textbooks, notes, reports, and research documents. Include photo printing services too. Start your center near the cafeteria or student housing for high traffic.
  • Proofreading & Editing – This easy to start business is in high demand on all campuses. You can work from home or meet your students at college. Students want to hire professional editors to proofread their work and correct grammar, spelling and formatting mistakes. Expand your business to students across the globe by selling your services on online marketplaces such as Fiverr, Upwork and Freelancer.

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