How to Change Your Wisconsin Business Name

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Wisconsin Business Name Change

You may consider changing your business name as your business grows and changes. To change a business name in Wisconsin, you must comply with specific legal regulations.  

You’ll need to file an Amendment to your Articles of Incorporation for a Corporation or an Amendment to your Articles of Organization for an LLC. Filing amendments to these documents is essential to comply with legal requirements. 

Instead of figuring out the legal process involved with your business name change, you can let us handle it with our Amendment Filing Service. This will save you time and stress with your business name change in Wisconsin. 

How to Get a New Business Name

Generally, there are three steps for how to change a business name in Wisconsin. We’ve outlined this process for you.  

1. Choose a new business name

The first step to changing a business name in Wisconsin seems simple enough: choose a new business name. But you have to follow state regulations for selecting your name. Primarily, your new business name must be “distinguishable” from other names that have been registered with the Wisconsin Department of Financial Institutions. This means that it cannot be too similar to another existing business name. 

You can check existing Wisconsin business names by searching the Department of Financial Institutions database or by calling their clerk. You’ll then reserve your proposed name with the Department of Financial Institutions. They suggest that you also include a backup name if the name you want is no longer available.

We can save you the stress of selecting and reserving your new business name through our Business Name Checker service and our Name Reservation service.  

2. Gather information for filing your amendment

You will next need to gather specific information to file Articles of Amendment to your Articles of Incorporation for a Corporation or Articles of Amendment to your Articles of Organization for an LLC for a business name change in Wisconsin. 

Generally, you need to provide the following information to prepare an amendment to formation documents in Wisconsin:

The Wisconsin Department of Financial Institutions has convenient forms to facilitate making the name change. 

3. File your Wisconsin amendment 

Lastly, you’ll file your business name change amendment with the Wisconsin Department of Financial Institutions. You may file it by mail with the appropriate filing fee. You can request expedited processing for an additional fee. Be sure to send in the document with original signatures; otherwise, the Department of Financial Institutions may reject it.  

We can take care of your business name change amendment with our Amendment Filing Service. This way, you can focus on running your business rather than worrying about whether your amendment complies with Wisconsin’s requirements.  

After You Change Your Business Name

Your new business name is official. Next, you’ll update your business name in several other places. This may include changing your name with:

To reflect your new name, you may also consider updating your business marketing materials, brochures, website, and social media accounts.  

We Can Help

The process for changing a business name in Wisconsin can be complicated and confusing. We can help by taking care of your business name change with our Amendment Filing Service. Plus, we offer ongoing assistance to keep your business compliant with our Worry-Free Compliance service. Our Worry-Free Compliance service includes two business amendments each year. 

If you have any questions or concerns, you’ll have access to our customer success team. And if you’re just starting the process of getting your business together and haven’t formed an entity yet, our Wisconsin LLC and Wisconsin Corporation Formation Services can get you up and running fast. Let our services remove your stress about the legal ins and outs of changing your business name.  

Disclaimer: The content on this page is for informational purposes only, and does not constitute legal, tax, or accounting advice. If you have specific questions about any of these topics, seek the counsel of a licensed professional.

FAQs

  1. What's the difference between a doing-business-as (DBA) name and business name? 

    A DBA name is often referred to as a fictitious, assumed, or trade name. A business name is the name of the legal entity that you created when you officially started your business and filed the appropriate paperwork with the state.

  2. Do I have to change my business name if I have a DBA name? 

    You do not have to change your business name if you have a DBA name. Many businesses adopt DBA names because they do not want to change their legal names. In Wisconsin, the DBA name is referred to as a trade name. You do not have to register your DBA name in Wisconsin, but it is a good idea to do so if you want it to be protected.

  3. How do I register my business name in Wisconsin? 

    As described above, you first need to choose a distinguishable name and reserve it with the Wisconsin Department of Financial Institutions. The next step for an existing business is to adopt and file an amendment to your organizing documents changing your business name. If you are just starting your business and have not filed anything with the state yet, you can simply include this name with your initial LLC Articles of Organization or Corporate Articles of Incorporation that you will file with the state.

  4. How many amendments can I make to my business?

    There is no limit to the number of amendments you can make to your business. If your business experiences any significant changes, you may be required to amend your official documents with the state. You may want to check with the Wisconsin Department of Financial Institutions to see if your business change requires an amendment.

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