How the Iconic Apple Logo Evolved

What comes to your mind when you see an apple with a bite taken out of it? Of course, it’s Apple, the famous IT company! The Apple logo is so simple and yet mesmerizing that it doesn’t need any explanations. Read on to find out how the legendary bitten apple has evolved over the years and what it means. 

  1. Backstory
  2. What does a bitten apple mean?
  3. Logo evolution
  4. How would Apple logo look like if it were made in ZenBusiness?


Interestingly enough, the first Apple logo looked nothing like the modern emblem. In 1976, the company co-founder Ronald Wayne came up with an intricate image that resembled an old engraving.

On it, there was Isaac Newton sitting under a tree, with an apple hanging right above his head. The image was a reference to the famous discovery of the gravitational force. On top of that, the logo featured a phrase “A mind forever voyaging through strange seas of thought…” and the company name, “Apple Computer Co.”

however, the logo didn’t quite fit the aspiring IT startup. It’s not surprising that it only lasted a year. Steve Jobs commissioned a skilled designer Rob Janoff to create a more striking emblem for the company. It was Janoff who designed an apple with a bite taken out of it. Made of colorful stripes, the new logo was an homage to the release of Apple II, the world’s first computer with a color display.  

What does a bitten apple mean?

The company symbol remains a hot topic of discussion. What exactly does the iconic apple symbolize? According to some hypotheses, the apple stands for the original sin or thirst for knowledge. Some people claim that it’s a tribute to Alan Turing, a renowned mathematician who died after eating an apple laced with cyanide. 

However, all those theories were busted by the company. Steve Jobs repeatedly stated that the apple was his favorite fruit. Plus, according to the inventor, a simple yet refined image of an apple fitted the brand philosophy. Whatever the case may be, the mystery around the Apple logo made the brand even more appealing to the audience.

By the way, the bite makes it easier to tell еру apple from other fruits and vegetable that also have a round shape. While working on the design, Rob Janoff bought a package of apples and spent a whole week drawing them until he found the best way to portray the harmony of the fruit.

Logo evolution

In 1998, Steve Jobs returned to Apple, and the company started to prepare for the release of the first silver iMac. It was obvious that the screaming rainbow palette was a poor choice for the new product. This is how the brand switched to the monochrome design that we all know and love. 

Evolution of the Apple logo

In the 2000s, the logo went through a series of minor changes. For example, it got a modern flat look. Also, the tech giant created several logo versions in silver, black, and white to be used across different products. 

How would Apple logo look like if it were made in ZenBusiness?

How would Apple logo look like if it were made in ZenBusiness?
How would Apple logo look like if it were made in ZenBusiness?

Final words

The bitten apple is now of the most recognizable corporate symbols in the world. It has become a synonym for style, innovation, and reliability. The logo hasn’t changed much over the years, which further proves its effectiveness.    

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